SEO Specialist

CAREER AREA:

Business Technologies, Digital and Data

JOB DESCRIPTION:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you’re joining a global team who cares not just about the work we do – but also about each other.  We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don’t just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Global Rental, Service & Marketing (GRSM) is a part of the Services, Distribution & Digital (SD&D) segment. GRSM is comprised of Global Rental & Used Equipment Services, Global Service and Global Marketing & Brand. A primary role of GRSM is to support and enhance Caterpillar’s dealer network, which is a competitive strength and the critical way in which we serve our customers.

We’re committed to our customers, who build a better world with our products, services and solutions. We understand and show the value of why they should always choose us. We’re exploring new ideas and opportunities – innovating to discover the breakthroughs necessary for tomorrow’s growth.

Through it all, we are  one team – creating and delivering world-class components and solutions superior to the competition. Learn more about the  Caterpillar Experience

Job Summary: 

As a Search Engine Optimization Specialist at Caterpillar, you will be responsible for all aspects of international Search Engine Optimization (SEO) for Caterpillar web properties.  You will execute SEO projects by performing keyword research, link building, competitive analysis, search audits, technical SEO consultation and execution.  You will present SEO recommendations to developers and business unit partners, and scope and execute SEO improvement projects.  You will be required to provide education about the benefits and strategy behind SEO to diverse audiences throughout the company.  Additionally, you will meet with clients for consultation and training, recommend keywords to include in content based on keyword and competitive research, and document and report results.

What You Will Do:

• Apply ethical SEO best practices when performing tasks such as keyword research, competitive analysis, meta tag creation, and social media optimization
• Present SEO reports to the client, perform analysis of SEO KPIs and make suggestions for improvements
• Keep up to date on current SEO strategies through continuing education, seminars, subscriptions, and self-study. Apply and share these strategies and updates with cross-functional teams and workgroups
• Consult with global internal business partners to educate and apply SEO governance
• Develop technical and content SEO recommendations for specific programs
• Develop SEO roadmaps for product & service groups
• Consult with developers and development teams to document technical SEO requirements, prioritize requirements, test enhancements and document results of enhancements

What You Have:

• Bachelor’s Degree or higher in Marketing
• 2+ years of SEO experience
• Experience optimizing for Google, Bing and/or Yahoo
• Experience with Content Management Systems (such as Adobe Experience Manager)
• 2+ years of experience using an enterprise SEO platform such as BrightEdge (preferred), technical SEO platforms such as OnCrawl, Google Search Console, Siteimprove, Bing/Baidu/Yandex Webmaster Tools, keyword tools, Majestic, etc.
• 2+ years of experience using Google Analytics or similar web reporting platform to pull out insights and actionable data
• Applied knowledge of keyword research, link building, on-page optimization, ranking factors, technical factors (html, schema, canonical tags, hreflang, xml sitemaps, robots.txt files, creating redirects, etc.), and SEO Audits (both for content and technical)

Top Candidates will also have:

• API/Tableau experience preferred
• Experience optimizing for international search engines such as Baidu and Yandex
• Digital marketing copywriting skills
• In-depth Project Management experience

About Caterpillar

Caterpillar Inc. is the world’s leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we’ve been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed. #Li

Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at www.caterpillar.com/careers.

EEO/AA Employer.  All qualified individuals – Including minorities, females, veterans and individuals with disabilities – are encouraged to apply.

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