Shifting to a new career in SEO/search engine optimization can be confusing, given that the industry has formed a hierarchy of SEO job titles.
As SEO grew over two decades of existence, so did the roles and functions of the different SEO professionals now found worldwide.
SEO is frequently the leading source of sales and leads. Yet, even though most businesses recognize the significance of SEO, they may be unaware of the extra value-added benefits of this marketing channel.
Beyond being an effective marketing channel, SEO contributes significantly to an organization’s overall profitability. As a result, the importance of business intelligence (BI) to search engine optimization (SEO) has also grown in recent years.
By utilizing the power of big data, BI gives insights that may help businesses boost efficiency and productivity while gaining a more profound knowledge of their consumers.
Note: If you haven’t the faintest idea of the difference between an SEO analyst and an SEO specialist, bookmark this page today to make it a handy resource!
Nearly everyone begins with entry-level SEO jobs. Since search engine optimization covers a vast number of functions and tasks, this role may involve any of the following essential SEO tasks:
– Keyword research and analysis
– Marketing research
– Competitor research
– Writing SEO content and optimizing existing copy
– Carrying out website audits
– Reading and analyzing previous SEO performance
“Entry level” in the SEO industry doesn’t automatically mean you’re not going to earn well. For example, junior SEO specialists still get reasonable offers. Browse entry-level SEO jobs and try to home in on job postings that complement your existing skills and experience.
And if you have some proof of your SEO capabilities and are up for the challenge, you can always try to apply for a position that is one or more rungs up the SEO ladder to test your mettle.
Freelance SEO jobs are in an entire universe of their own. For example, freelance SEO jobs can involve ‘junior’ tasks such as keyword research and analyzing the competition. However, it can also mean that you are entering a managerial role, and the business wants an independent contractor to handle the tasks.
Either way, you always have the job description to peruse to ensure the job is a good fit. Freelance SEO professionals are never ‘less’ than those hired for regular or fulltime work, so if you are a freelancer, chin up – you are doing great!
Some of the everyday tasks of SEO freelancers include building backlink profiles, outreach services for creating quality inbound links, keyword research, and even writing copy on the side. Whatever the case, you will ultimately learn a lot about search engine optimization if you decide to strike it out on your own as an independent contractor.
Remote SEO jobs are often full-time positions offered by traditional enterprises and companies or by 100% small companies that hire only remote staff. SEO professionals who are also digital nomads are a perfect fit for remote SEO jobs.
Like freelance roles, remote jobs can mean you are hired to manage a team of SEO professionals, or you’re an SEO specialist for a new project. Some examples of job titles that still fall within the area of a remote job include:
– Head of SEO strategy
– Content SEO strategist
– SEO Specialist
– SEO manager
– Marketing and social media manager
– Web developer and SEO specialist
As you can see, the functions depend on the organization’s needs, so no two remote SEO jobs are ever alike. These jobs emphasize the freedom to be location-independent, but some jobs require candidates to show up after being hired, or they may be required to drive to a physical office a few times a month.
SEO analysts are experts in analytics, keyword metrics, crunching numbers, and discovering what the competition is doing.
As the job title implies, SEO analysts are the main tasks with research, data gathering, and analysis.
They’re great with professional SEO tools like Moz and SEMRush. They typically work with the rest of the digital marketing team to help create the best strategy for growth and profitability.
If you’ve noticed, SEO professionals tend to have a foundation of skills that involve keyword research and content optimization strategies.
In the case of SEO analysts, these professionals lean toward comparing data sets and keyword trends and figuring out how they can maximize existing market data for the client’s benefit.
SEO consultants are higher up the ladder of search engine optimization professionals, and they hold more responsibilities than your average analyst or freelancer. SEO consultants are responsible for creating, implementing, and overseeing the whole SEO strategy for their clients. Typical responsibilities include online marketing, web analytics, planning of content strategy, link development efforts, and different keyword strategies depending on target KPIs.
On top of strategizing for the digital marketing team, SEO consultants may also be tasked with upselling efforts, improving organic growth and website traffic, and helping build strong relationships with clients, in the case of SEO consultants who work for digital marketing agencies or similar companies. It is common for SEO consultants to work closely with sales and marketing teams, and they may also connect with other administrators in the company.
SEO directors typically function as innovators and frequently collaborate in teams to provide ideas for enhancing SEO for an organization’s online presence. They are primarily responsible for overseeing SEO personnel, operate in an office setting, and may be required to attend meetings regularly.
Assertive communication is essential for the SEO director role since they will interact with many staff members, particularly project managers. In addition, many SEO directors work for giant technological corporations like Google and Microsoft.
In addition to a bachelor’s degree in information technology (IT) or a similar discipline and at least a few years of relevant experience, certain companies may prefer candidates with prior leadership experience. Computer skills and fluency with Microsoft Office applications are required for this employment, and good communication skills are necessary to collaborate effectively with coworkers and meet deadlines. Working under pressure and adhering to rigorous deadlines is particularly advantageous for SEO directors, who often work full-time with occasional extra hours.
An SEO internship is a marketing internship that helps different kinds of learners, from college students to recent graduates of digital marketing programs, to master SEO to help businesses grow. We can say that an SEO internship is also a formal and structured program that typically covers critical areas of SEO. These areas include scheme markup or structured data, off-page optimization, on-page optimization, semantic SEO, and keyword research.
An SEO manager is an expert or specialist tasked with developing and implementing an SEO strategy for businesses and organizations. You often see job postings for SEO managers from in-house marketing teams and digital marketing agencies. SEO managers are responsible for strategic, tactical, and operational SEO tasks.
They do market research, keyword research, competition analysis, and other duties to establish an informed SEO strategy for the company. In addition, they try to develop link-building opportunities that enhance their company’s authority, trustworthiness, and credibility. In many situations, SEO managers also hold leadership positions, bringing together the marketing and sales teams in a meaningful manner.
SEO managers may be responsible for directing an entire team of junior SEO professionals. They give training and direction. They also allocate responsibilities and analyze reports while working closely with the client to ensure the current marketing efforts are aligned with company objectives.
The responsibility of SEO managers is to increase website traffic using both on-page and technical SEO. On-page SEO involves optimizing individual web pages for a particular keyword to increase search traffic from searches containing that keyword. Technical SEO is analyzing and enhancing a website’s technical implementation to make it more accessible to human readers and the robot crawlers of different search engines.
SEO sales jobs are like other sales positions in other organizations. The average job description for SEO sales jobs usually involves the need to contribute to the company’s profitable growth by finding clients or customers for the business. SEO sales professionals may perform additional tasks such as cold-calling customers and directly offering upsells. This job may also require you to hit sales quotas (monthly) and contribute to the strategies used by the in-house sales team. Collaboration with different teams in the organizations is highly likely, though there will be variations depending on the needs of the company posting the job in the first place.
A search engine optimization (SEO) consultant transforms a company’s online visibility using digital analytics and marketing expertise. As an SEO professional, you will identify methods, approaches, and tactics to improve the number of website visits and get a high ranking on search engine results pages. In addition, you will create new growth and profit prospects by producing additional leads for the firm. This form of work may also be referred to as conversion rate or content marketing optimization. Organizations may alternately call the position a digital account executive or online marketer.
Working in SEO requires continual evaluation of abilities and a commitment to staying abreast of ever-changing technical breakthroughs and trends. This may be accomplished by reading SEO and internet marketing blogs and staying up to date on changes to search engine algorithms, notably Google’s.
In addition, you will need to devote time and energy to developing link-building methods.
You will need to be adaptable as your job is likely to be varied; you may be programming one day and creating fresh material for websites the next. The conventional SEO market is competitive, yet the industry is thriving and expanding.
It is anticipated that SEO professionals will always be in demand. Therefore, this field of work is available to all graduates, although a degree in a related field, such as information technology, business, and technology, or marketing, may be very advantageous.
The most vital function of the SEO Strategist is to develop and implement SEO strategies that fit with the client’s KPIs. The individual is accountable for meeting deadlines and producing high-quality work. An SEO Strategist directs the plan by analyzing the efficacy of the accomplished job.
The SEO strategist modifies the plan as necessary to achieve the best potential outcomes. This expert discusses what we’ve done, its impact, and the direction of the continuing plan so that clients may see the value of our work and comprehend how it corresponds with their objectives. In addition, they are problem-solver who can assess changes in the organic search environment.
Additionally, they seek more ways to work with newer marketing channels to build a unified, effective, and cross-channel approach. The ideal candidate for the SEO strategist position has a track record of developing and implementing integrated search marketing campaigns for B2B and B2C organizations. They must also be capable of continuously assessing marketing performance data and innovating new ideas for strategic content improvement that fit with the customer’s marketing objectives.
An SEO copywriter is a writing professional who uses their knowledge of search engine ranking factors to generate material that is effectively optimized for search engines. They must understand Google’s ranking variables and textual best practices in-depth.
Knowledge of on-page SEO is desirable for an SEO copywriter since this individual will likely be responsible for optimizing the content. The language employed must be simple enough for human readers to comprehend it. SEO copywriters must incorporate keywords throughout their work and do it naturally.
An SEO copywriter employs search engine optimization techniques to generate material that improves the search engine ranking of a website. SEO copywriters evaluate keyword prominence, value, and density. They are also experts in examining competitor copy’s readability, effectiveness, and style. They help unique and natural-sounding content improve a website’s position in a SERP. In today’s technologically intense communications climate, most copywriters are adept at generating search-engine-optimized material.