What Are The Tasks Of An SEO Strategist?
The SEO Strategist’s primary task is to establish and carry out SEO strategies that meet the client’s key performance indicators. In order to do this, they must first understand the client’s business model and their target market. They must also be up-to-date on the latest trends in SEO. Once they have this understanding, they can then develop an effective strategy that will help the client improve their organic search rankings and increase traffic to their website.
In addition to establishing and carrying out SEO strategies, the SEO Strategist is also responsible for monitoring the results of those strategies. They must track the progress of the client’s website in terms of organic search rankings and traffic levels. They must also provide reports to the client on a regular basis so that they can see how well the strategy is working. If there are any areas that need improvement, the Strategist will work with the client to make those changes.
The SEO Strategist must also be able to adapt their strategies as the needs of the client change. For example, if a new competitor enters the market, the Strategist must be able to adjust their strategy accordingly. They must also be able to keep up with any changes in Google’s algorithm so that they can maintain a high level of success for their clients.
In order to be successful in this role, the SEO Strategist must have a strong understanding of both on-page and off-page optimization techniques. They must also be well-versed in the latest trends in SEO. Most importantly, they must be able to think creatively and come up with new and innovative ways to improve the client’s organic search rankings.
How Do You Become An SEO Strategist?
There is no one specific path to becoming an SEO strategist. However, most people in this role have at least a bachelor’s degree in marketing, advertising, communications, or a related field. Many also have previous experience working in digital marketing or SEO. Strong writing, analytical, and communication skills are essential for success in this role.