Marketing Content Developer and Copywriter – Bryan University – Remote

As the Marketing Content Developer and Copywriter, you’ll support the University’s mission to liberate the innate greatness in people.

Responsibilities:

• Creates compelling and motivating copy and content for outbound email and text message marketing campaigns to students and alumni of the university while coordinating with various departments and Program Directors.
• Develops copy for website pages and various landing pages, including headings, subheadings, page flow and on-page user journey, and calls-to-action.
• Coordinates efforts with our Web Developer and Web Designer to edit new landing page templates.
• Works with our Article Writer to edit and publish SEO articles.
• Research new SEO article topics and keywords.
• Works with our Social Media Specialist to edit social media posts.
• Writes copy for program-specific marketing collateral and other brand assets as needed while proofing and editing all graphic design projects.
• Oversees the University’s Content Calendar and Newsroom posts.
• Writes additional Newsroom posts (including announcements, press releases, events, and other newsworthy articles as needed).
• Edits and publishes graduate success stories and employee spotlight articles.
• Oversees the University’s external review strategy and backlinking strategy.
• Produces various reports weekly.

Requirements:

• Bachelor’s Degree in Marketing, Public Relations, English, Journalism, Communications or similar field.
• 3+ years experienced copywriter with direct response writing, long- and short-form article/blog writing and editing background.
• Experience with WordPress preferred.
• Strong verbal communication skills.
• Ability to make and adapt to change quickly.
• Experience working with various other personalities in a team environment.
• Desire to contribute to the University’s mission and influence others through a positive attitude.
• A desire to continuously learn and develop skills.
• Ability to work on multiple projects simultaneously in a collaborative environment.

• Health Coverage, including: Medical, Health Savings Account, Dental, Vision, Short- and Long-Term Disability Options, and company-paid Life Insurance
• Award-winning Wellness Program with incentives
• Retirement plan with company match
• Paid Time Off, Paid Volunteer Time Off, and 10 Paid holidays
• Tuition Benefit Program
• Work From Home