Growth Marketing Manager, SEO and Data Insights

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What you’ll do:

• Devise and deliver performance marketing initiatives for our top partners, either by supporting them with initiatives that they execute on their side, or by executing on initiatives in-house
• Partner with SEO, product and technology teams to develop new marketing features and solutions at scale with a focus on technical, content and mobile.
• Use expertise in web analytics to benchmark performance, identify digital marketing or user journey optimization opportunities, and turn these into concrete, accurately sized proposals that get colleagues and partners on board.
• Use your experience in SEO dataset analysis to identify, size and prioritise data-driven SEO optimization opportunities from a range of sources including digital analytics platforms, search console data, keyword insights, semrush, etc.
• Actively support the on-going optimization of data utilised across multiple channels, including PII data across CRM.
• Partner with commercial and finance teams to forecast partner marketing performance and develop business cases for new initiatives.
• Build and disseminate reporting both internally and to partners to ensure digital performance and growth opportunities are well understood for various levels.
• Proactively share industry news, best practices, comparative and competitive reviews, and stay on top of evolving marketing technologies.

About Expedia Group

Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group’s family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.

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