Full Job Description
As one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto. Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide – our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption. But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions. Now is not the time to sit on the sidelines. Join us to bring crypto to the world.
To ensure Kraken is the right fit for you, please ensure you read Kraken Culture Explained to find out more about us!
About the role
Are you a world-class SEO with experience scaling marketplaces? Come join the Kraken growth team and help us grow our brand new NFT product!
In this role you will develop and own both onsite and offsite SEO strategies. You will execute and lead SEO projects to drive massive new user growth for Kraken’s brand new NFT marketplace. The role will report to the Head of Organic Growth.
Curious to know more?
What you’ll do as Growth Marketing Manager, SEO:
- Develop an SEO strategy to grow organic search traffic and conversions; execute against that roadmap and track performance
- Grow and refine Kraken’s NFT keyword strategy
- Develop and own processes to ensure ongoing SEO site health and maintenance
- Contribute SEO expertise to the overall NFT marketplace product strategy and collaborate with teammates to build new landing pages that drive new users
- Collaborate with the Engineering team to implement technical optimizations
- Collaborate with the Content team to develop and optimize NFT content for search
- Build processes and internal documentation for product, engineering and design
- Perform audits, research, and competitive analysis as necessary
- Build reporting infrastructure in collaboration with growth analytics and data science
Who You Are
- You’re experienced using products to grow SEO at scale
- You previously grew SEO for a top-tier consumer brand, preferably a large marketplace with large landing page inventory
- You’ve got experience managing a team of internal and external partners
- Data savvy, you know your way around a growth model
- Exceptional presentation and narrative compression skills
- You’ve got a well-rounded background in SEO, including on-page, off-site, and technical SEO
- An analytical and strategic thinker. You’re not afraid to challenge the status quo
- You enjoy building strong, positive working relationships across departments and functions, from engineering, product, design, analytics, data science, CRO, etc.
- You utilize data (both quantitative and qualitative) to understand patterns, make decisions, and identify opportunities
Nice to have’s:
- Experience in consumer growth or product management is preferred, but not required
- Experience working on a high-traffic website
- Have a passion for crypto and blockchain technology
We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background. We encourage you to apply for roles where you don’t fully meet the listed requirements, especially if you’re passionate or knowledgable about crypto!
As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.