Trakref is looking for a Content Marketing Specialist for our SaaS software company. We are growing and adding to our marketing team. Trakref is a Compliance based software around Refrigerant and asset management. We are helping save the Ozone one leak at a time.

You would be reporting to the CEO and Marketing Director. Supporting a team of savvy and imaginative team members. Your day-to-day responsibilities will include the conceptualization ,creation ,editing, and publishing of a wide array of deliverables to execute and optimize the content strategy including: Blog posts, guides, Video scripts, and other creative pieces that you haven’t even thought of yet.

PRIMARY RESPONSIBILITIES:

.Ideate and execute content strategies for the Refrigerant Geek Academy and the Blog (Known as the standard Drift)

.Develop your own heavy-hitting content pieces and voice in the industry.

.Optimize ,tweak and link content on a regular clip so we’re always getting the most out of visitors on our site Trakref.com

.Assist with search-optimized content copy.Getting to the core of how ours stories are experienced.

.Participate in creative meetings with cross-functional teams( mostly sales) and stakeholders to understand the purpose scope of each creative project. Dig into the things that bring awareness and interest to the topic.

.Support in Ad-hoc marketing requests. We have processes in place, but sometimes we just need something quickly.

.update and revamp existing sales pieces as well as create new ones. Examples Line cards, power points and visuals that represent the company.

Video Marketing -our story is digital as well and needs great video story telling. Take a big part of the experience and the story telling related to developing pieces.

Required Knowledge/Skills/Abilities

3-5 years of hands on professional writing experience

Bachelor’s degree in literature, journalism, or Marketing

Are able to express clear ideas and concepts in a punchy voice that sticks to the brand/content guidelines.

Well organized, responsible , and dedicated with the ability to work on projects with multiple stakeholders and deliver refined editorial content on a cadence.

Understands Keyword research and SEO to fuel ideation and how to incorporate it into content pieces.

Has a great time management skills and is able to meet content calendar deadlines. Ask for extensions when needed.

Has a great attention for detail and accuracy.

Is able to give and receive constructive criticism with minimal ego, we are all on a team!

Has the nature to be curious and share nerdy grammar rules with the rest of the team.

Portfolio required.

Proficiency with style guides (AP & Chicago) Writing for blogs posts, guides and other visually driven assets. Understands how to take SaaS products and features and craftily connect them to pain points inside of boarder content.

Familiarity with Wordpress. Most be a storyteller .

Bonus points for:

. A/B Testing

.UX and UI

.SaaS based or tech experience a plus

.Hubspot

What we offer:

Trakref is always looking for talented professionals who thrive in a learning work environment that continually supports individual greatness. We foster a culture of innovation and creativity.

Salary $45k to $70K. PTO. Health, Dental and Vision Insurance .

Work Remote, so you can travel the world.

A place where you can grow in a company.

Tagged as: SEO, software, strategy, wordpress

Job Overview
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