SEO Specialist

GP Strategies Corporation is one of the world’s leading talent transformation providers. By delivering award-winning learning and development solutions, we help organizations transform through their people and achieve meaningful change. GP Strategies has delivered our innovative consulting, learning services, and talent technology solutions to over 6,000 organizations globally.

From our global experience working across thousands of projects and initiatives over the past 55 years, we’ve learned that relationships, business, work, innovation, strategy, and transformation are all about people. And, to put it simply, GP Strategies is about our people – an extensive global network of learning experts. Additional information can be found at www.gpstrategies.com.

At GP Strategies, we’re looking for an SEO Specialist.

GP Strategies’ SEO Specialist works closely within the web team to create and maintain our portfolio of web properties. Collaborating closely with the SEO Manager, this role helps to improve SEO across the Group, including a focus on strategic planning and implementation.

You’ll also have the opportunity to support other members of the web team from time to time – our data analyst, our UX team and our developers.

Why you’ll love it:

You’ll work with a talented, friendly and passionate team of UX designers, SEO experts, art directors and developers.

You will be joining a unique group of companies that are all leaders in their field and shaping the future of work.

You’ll have a voice in the future plans for our websites and be a good influencer to support innovation for implementation, including proactive content suggestions.

Responsibilities:

• SEO – From helping to craft SEO campaigns and improvements to supporting the content team through implementation and analyzing the results of the campaigns, you will be a key part of search engine optimization for the variety of brands in our portfolio. You’ll have support, guidance, and mentoring from our SEO Manager in all aspects of this, with a particular focus on strategic planning.

You’ll carry out keyword research, competitive research, and technical fixes on site. An advanced understanding of spreadsheets and Google Analytics is required. Knowledge of Data Studio will be useful, though we will provide some training and guidance on this. Your role will also involve offering proactive content suggestions to enhance overall SEO strategies.

• Other responsibilities – You’ll assist other members of the web team where required. For instance, that could involve carrying out occasional CSS changes on some of our sites, performing speed audits, assisting our data analyst in carrying out tests.

Skills needed:

• Experience using SEO tools such as Screaming Frog, SEMrush, GA, GSC, and TagManager.
• Working knowledge of HTML and CSS.
• Strong oral and written communication skills. Ability to speak to a range of people – including stakeholders, to ensure a strong output.
• Critical thinking.
• Keen eye for detail.
• Self-starter.
• Self-motivated with the ability to complete tasks and projects with minimal oversight.
• Ability to pivot to projects as needed.
• Collaborative spirit. We’re looking for a team player.

With more than 4000 employees in over 30 countries, diversity at GP Strategies is second nature! Beyond our locations, our culture focuses on performance and revolves around respect, fairness, and working collaboratively to achieve our goals. We support our People, no matter who they are or where they are from, because we all have valuable and unique perspectives and approaches. That’s how great ideas are born, which enable us to work smarter.

GP Strategies is committed and proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, gender, age, religion, disability, sexual orientation, veteran status, or marital status.

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