Digital Experience and SEO Specialist

Based in Agawam, MA, Aspen Square Management is one of the largest privately held real estate investment and property management firms in the US. Founded by entrepreneur and philanthropist, Harold Grinspoon, Aspen offers the financial stability of an organization with a sixty-year track record of success, the energy of a start-up, the close-knit feel of a family company, and significant opportunities for growth. Known for its fast-paced, entrepreneurial, people-centric culture, Aspen invests heavily in value-add real estate investment opportunities. Our current portfolio consists of 14,000 apartments located in 13 states throughout the country valued at over $2 billion.

We are seeking a Digital Experience and SEO Specialist to join our team. The successful candidate will be responsible for developing and implementing digital strategies to drive traffic, improve search engine rankings, and increase conversions. The ideal candidate will have experience in SEO, Google Analytics, and developing digital strategies to improve website performance.

Responsibilities

• Conduct keyword research and analysis to identify opportunities for optimization
• Optimize website content, including copy, images, and videos, for search engines
• Identify and resolve technical SEO issues, such as broken links, duplicate content, and crawl errors
• Monitor and analyze website performance using Google Analytics and other tools
• Develop and implement A/B testing and optimization strategies to improve website conversions
• Collaborate with cross-functional teams to develop and implement digital marketing strategies, including several social media platforms
• Stay up-to-date with the latest trends and best practices in SEO and digital experience optimization
• Develop and maintain relationships with external partners, such as vendors and agencies
• Provide insights and recommendations on website design, user experience, and digital strategy
• Manage SEO performance metrics and report on progress to stakeholders

Requirements

• Bachelor’s degree in Computer Science, Marketing, Design or a related field
• 3+ years of experience in SEO, Google Analytics, and digital marketing
• Experience developing and implementing digital strategies to improve website performance
• Solid understanding of SEO best practices and the latest trends in digital marketing
• Proficient in Google Analytics and other website analytics tools
• Experience with PPC advertising, email marketing, and social media marketing
• Strong analytical skills and ability to interpret data to make informed decisions
• Excellent communication skills, both written and verbal
• Ability to work independently and as part of a team
• Ability to manage multiple projects and prioritize tasks effectively

This is a full-time position with a competitive salary and benefits package. If you are a results-driven, detail-oriented individual with a passion for SEO, Google Analytics, and digital marketing, we encourage you to apply.