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Indeed’s salary guide

  • Not provided by employer
  • $47.9K – $60.7K a year is Indeed’s estimated salary for this role in Erie, PA.

Full Job Description

Join a fast-growing team dedicated to providing video-based educational resources at no cost to teachers across the nation. has an immediate opening for a newly created position that will manage our marketing.Working with our Digital Marketing Strategist and Vice President of Education, the successful candidate will be responsible for managing external communications with our educators, including writing and posting all social media campaigns, as well as specific marketing projects for, including product releases, events, exhibits, and ensuring implementation of the established strategy, commitments, and goals.”Marketing is not leading the horse to water. Marketing is making the horse so thirsty that it seeks our oasis to satisfy its need.”Specific Duties and Responsibilities: Lead the planning and implementation of marketing projects for, including scheduling project timelines through our project management software.Facilitate the definition of marketing project scopes, goals, and deliverables.Develop full-scale marketing project plans, with assistance from team, outsourced consultants, and internal shared services.Create tactical marketing calendar covering content, email campaigns, social media marketing, sponsored content activities, and events.Craft copy for email campaigns and social media marketing activities in collaboration with team members.Advise and provide implementation support for SEO and paid ad strategies.Track success of marketing, report and analyze using appropriate tools, such as Google Analytics and Hootsuite. Regularly monitor and report on progress toward Key Performance Indicators (primarily educator usage, interaction, and impact) to all stakeholders.Write copy for newsletters, blogs, and other marketing content, such as brochures, etc.Review and provide input on any sponsored content features through 3rd parties, such as ACE-Ed, AASL, NCSS, etc.Make recommendations on content sharing opportunities to expand the visibility of resources to teachers.Assist with project evaluations and assessments of results.Manage ever-changing project budgets and project resource allocation.Requirements Bachelor’s Degree and qualification in Marketing, project management, or equivalent.Direct work experience in marketing projects and products, specifically in the education market, is highly desirable.Knowledge of project management techniques and tools.Key CompetenciesCritical thinking and problem-solving skillsPlanning and organizingDecision-making skillsCommunication skillsTeamworkConflict managementAdaptabilityWe are located in Western Pennsylvania, but this position may be remote for the right candidate.

You must be within the eastern or central time zones. Please email inquiries to [email protected]. Include your resume and a brief letter telling us about your experience and how you can help us.

Tagged as: SEO, social media, software, strategy

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