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Job Description:
The SEO Analyst will be joining a team of seasoned digital marketing professionals who together have built an extraordinary digital marketing engine at Pluralsight. Cross-channel functionality and knowledge is helpful as the SEO Analyst will be assisting our Digital Experience team, Content teams, Brand Marketing teams, Product teams and more. The ideal candidate will have a hunger to test, expand and achieve. Experience in B2B strategies is especially valued.
Who you’re committed to being:
  • Data driven SEO with consistent track record of ROI-based strategies and tactics
  • 2-5 years of proven ability in Enterprise B2B/B2C SEO
  • Strong written and verbal communication skills are required, as well as presentation experience
  • Strong analytic skills with experience in specific platforms such as Google Analytics, Adobe Analytics, Tableau, etc.
  • Self-starter with an ability to lead and manage multiple projects from beginning to end
  • Flexibility to work in a constantly evolving environment required
  • Self-directed personality that can prioritize multiple functions and tasks as needed
  • Familiarity with basic HTML/CSS is required, experience with Adobe Experience Manager is a plus
  • Ability to analyze a complex matrix of content and develop a solid plan for optimization
  • Strong familiarity with technical SEO, with a deep understanding of Core Web Vitals, Lighthouse and pinpointing website speed issues
What you’ll own:
  • SEO project/campaign conceptualization, creation, implementation and reporting for both onsite and offsite initiatives
  • Full SEO support for both B2B and B2C teams
  • Content expansion and keyword opportunity research by vertical and persona
  • SEO Campaign reporting: Daily/Weekly/Monthly/Quarterly reporting of not just rankings and traffic but LTV/CAC and more
  • Content creation and optimization for both existing and new content
  • Project management with internal and external teams with heavy emphasis on coordination and execution
  • Creation of new testing opportunities by optimizing content silos and site reorganization
Experience you’ll need:
  • Bachelor’s Degree in Marketing/Communications/Business Management is preferred
  • 2-5 years of experience running SEO/Organic search campaigns at the enterprise level
  • Familiarity with the standard SEO toolset (Google Analytics, Search Console, Moz, Ahrefs, Conductor, SEMRush, Adobe Analytics and more)
  • Experience optimizing websites based on industry trends and deep analytical data
  • Experience with social media strategies and best practices
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status.

Tagged as: SEO, social media, WEB

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