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The Senior SEO Strategist is responsible for planning, implementing, and managing the overall media partner SEO strategy for Catena media. This includes, but is not limited to: content strategy, link building, keyword strategy, site health, site speed and reporting on ALL Catena partner network sites.



  • Plan, develop and implement SEO strategy and align with the business’s overall goals and objectives.
  • The formulation of SEO strategies is done in conjunction with the Head of SEO and the Director of Content & Strategy to meet the company’s targets and goals.
Develop and improve the SEO process across all three pillars:
  • Technology: technical underpinnings of a website: HTML code, URL structure, HTTPS status codes, XML sitemaps, page load speed, Core Web Vitals etc.
  • Relevance: content, title tags & meta descriptions, headlines, content structure, readability, topical focus, Schema, FAQ, Snippets etc.
  • Expertise-Authority-Trust (E-A-T): Ensure partner sites are sending the right signals to search engines that we are trustworthy, reputable and, reliable.
  • Continue to evolve the process for inbound link opportunities and link building strategies which can include content outreach and link-worthy news campaigns.
  • Collaborate with Media Partner stakeholders on SEO best practices, including: UX, News, internal links, backlinks, content strategy and content optimization etc.
  • Lead the prioritization of page optimizations based on revenue potential, expected return, and partner ranking objectives.
  • Ranking objectives will be based on existing Catena-owned sites. In some cases, a media partner site will provide the best opportunity for P1.
  • Manage and mentor team members in implementation of SEO best practices and career development.
  • Conduct SEO training to internal team members.


The Senior SEO Strategist must have at least five years of experience in SEO, or performance-based marketing experience, and a college degree.

Qualifications include:

  • At least five years of SEO / Performance Marketing experience
  • Comfortable balancing shifting priorities while under deadline while maintaining an attention to detail.
  • Key skills: Technical SEO, On-Page SEO, Reporting, Keyword research, data analysis.
  • Requires strong familiarity with: Google Analytics, Google Search Console, keyword and link research tools (e.g., SEMRush, ahrefs, Screaming Frog)
  • Experience with multiple Content Management Systems (Blox, WordPress, etc)

Working Conditions:
This position is 100% remote. Must be available regular business hours in your evening and/or weekend work on occasion. Must possess a stable, high-speed internet and working cellular telephone. Must be able to routinely perform indoor work with minimum noise levels. Must be able to perform job functions independently and work effectively either on own or as part of a team. Must be able to plan and direct the work activities of self and others. Must be able to read and carry out various written instructions and follow oral instructions. Must be able to speak clearly and deliver information in a logical and understandable sequence, naturally or electronically and may include adaptive aids. Must be capable of dealing calmly and professionally with numerous different personalities from diverse cultures at various levels within and outside of the organization and demonstrate highest levels of customer service and discretion when dealing with the public. Must be able to perform responsibilities with composure under the stress of deadlines / requirements for extreme accuracy and quality and/or fast pace. Must be able to effectively handle multiple, simultaneous, and changing priorities. Must be capable of exercising highest level of discretion on both internal and external confidential matters.
Physical Requirements:
Perform primarily sedentary work with limited physical exertion. Must be able to routinely perform work on computer for an average of 8 hours per day. At times, occasional evening and weekend work may be required. Must be capable of travel by automobile (as driver and passenger), commercial airlines, rental vehicles and public transportation and be able to lodge in public facilities, as may be occasionally asked to travel to sites or events. Must be capable of regular, reliable, and timely attendance.
Catena Media is an Equal Opportunity Employer M/F/D/V, who believes in diversity in the workforce.

The job description doesn’t imply an employment contract, nor is it intended to include every duty, task or instruction for which the employee is responsible. Other tasks may be assigned, based on business needs and the department supervisor’s request.

Job Overview
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