Marketing Content Specialist – Lounge Lizard Worldwide Inc – Remote

Benefits

Established in 1998, Lounge Lizard Worldwide, Inc. is an award-winning full service digital agency.

We craft and execute digital marketing strategies, create one-of-a-kind Websites, Web Apps, engaging IOS and Android mobile apps, cool Apple Watch Apps from intelligent brand and marketing strategies that help our clients win and retain customers. We love working with Start-Ups to Fortune 1000 companies around the Corner and Around the World.

Our staff of digital marketers, website and mobile app developers and designers are literally the best in the industry. Our brand and marketing strategists have over 25 years of experience and have personally spearheaded the creation of well-known household brands. This powerful combination of industry leading design and smart brand and marketing strategies result in websites, mobile apps, and digital marketing plans that help our clients’ businesses grow.

Our work is constantly evolving so we have too as well. We encourage our team members to explore areas of interest, continue educating themselves on the latest technology and strategies and help identify new revenue sources or opportunities for growth. We are deeply collaborative, and communication is the most critical part of our business.

OUR IDEAL CANDIDATE:

Reporting to the Director of Marketing, your primary responsibility is to provide support for the Lounge Lizard Worldwide communications strategy, and create or plan for the creation, delivery, and governance of useful, usable content to support marketing plans and business objectives. This position is remote, and the chosen candidate can work anywhere in the US and hold EST as operating hours.

KEY RESPONSIBILITIES:

• Participate in the development and tactical execution of content marketing initiatives which drive traffic, engagement, and leads to deliver sales and customer retention.
• Collaborate and coordinate with subject matter experts on the creation of a variety of content.
• Plan, write and edit content marketing and communications materials as assigned, including:
• social media posts
• website articles
• blog
• vlog

• webinars
• email communications
• transactional
• informational
• promotional
• survey

• brochures
• case studies
• white papers
• press releases (digital and press)
• landing pages
• newsletter articles
• advertising
• and other materials as needed.

• Manage Podcast efforts – contact guest candidates, develop content outline with stakeholders, manage the release to internal audience and to listening apps, and all related communications and processes.
• Plan and administer public relations programs and manage outreach to media and associations.
• Conduct research as needed to create content relevant to the target audience. Understand the target personas and topics that are relevant to them.
• Collaborate with internal and external teams to establish marketing strategies, meet goals, and manage objectives.
• Manage Lounge Lizard’s social media channels and lead the content/creative development process, from ideation to execution.
• Drive the communication across all company social media platforms and ensure cohesion among each channel.
• Collaborate in the planning and creation of content related to customer events and industry trade shows.
• Produce high-quality content internally that is relevant to specific business segments including vertical markets, buyer personas and stages along the customer journey.
• Accountable for creating, proofing, editing, copywriting, and quality assurance and optimization of offline and online content, marketing campaigns and brand messaging in accordance with corporate standards together with the campaign managers.
• Collaborate in RFP responses.
• Continually audit and update web and collateral content as product or company information changes.
• Manage search engine optimization of website pages, keeping a record of changes made.
• Assist team with digital asset maintenance and management.

SKILLS AND MINIMUM QUALIFICATIONS:

• Education: B.A. or B.S. in Communications/Journalism/Marketing or equivalent experience.
• Experience: Minimum three years of experience in B2B & B2C content marketing.
• Technical skills: MSFT office, Copywriting, social media, WordPress, SEO tools, google analytics.
• Excellent oral, written, and communication skills.
• Strong attention to detail.
• Ability to manage multiple competing tasks and projects and meet related deadlines.
• Strong conceptual thinker with an editorial mindset that seeks to understand what content audiences want/consume and how to create it.
• Assist with capturing and integrating the voice of the customer into marketing communications.
• Ability to interact with multiple stakeholders, across multiple areas.
• Must have working knowledge of: Sprout Social, SocialBakers, BuzzSumo, Hubspot, Canva, Hootsuite.
• Must be proficient when using: FB, IG, TT, r/,Twitter, SnapChat, Clubhouse, Nextdoor, WhatsApp, Youtube, LinkedIn, Pinterest

EXPERIENCE:

• Marketing: 3 years (Preferred)
• SEO tools: 1 year (Preferred)

Please send your resume, including salary requirements and writing samples which display your diverse writing abilities in order to be considered.

Job Type: Full-time

Pay: $50,000.00 – $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Health insurance
• Paid time off
• Retirement plan

Schedule:

• 8 hour shift

Supplemental Pay:

• Bonus pay

Education:

• Bachelor’s (Required)

Experience:

• Content creation: 2 years (Preferred)

Work Location: Remote