Digital Marketing SEM Analyst – Piper Companies – RemoteFull Time
$95,000 a year
Full Job Description
Piper Companies is looking for a Digital Marketing Analyst, SEM for a leading Virtual Health Provider for a Remote Opportunity.
Responsibilities for the Digital Marketing Analyst, SEM:
- You will use your paid search expertise to grow out our paid search program while improving efficiency and assisting with SEO change
- Analyze marketing results and apply rigorous attribution methodologies to understand our ROAS and CAC across paid search
- Assist in budget forecasting and KPI performance tracking through the creation of necessary dashboards
Qualifications for the Digital Marketing Analyst, SEM:
- At least 2 years of hands-on SEM experience in both Google Ads and Bing Ads
- At least 2 years analyzing marketing results to apply attribution methodologies to understand ROAS and CAC across paid search
- Experience conducting A/B tests to help identify opportunities for campaign performance improvement
- Experience in budget forecasting and KPI performance tracking through the creation of necessary dashboards
- Experience scaling and building paid search accounts with 6 figure, monthly budgets
- Skilled user in Excel to use formulas, functions, and pivot tables
- Experience working in Google Analytics (certification preferred)
- Experience using third-party platforms like SA360, Marin, or Skai
- SEO experience
- BA/BS in Marketing, Business, or related discipline
Compensation for the Digital Marketing Analyst, SEM:
- Compensation is up to $95K with Equity potential!
- Direct Hire, Remote Opportunity
- Comprehensive Medical benefits: Medical, Dental, Vision, 401K, PTO, Profit Sharing
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