WEB AND SEO DIGITAL MARKETING SPECIALIST

MAJOR FUNCTION:

This role plays a pivotal role in advancing the health system’s mission, enhancing its brand, and promoting its services to the public via our online platforms. The Digital Marketing Specialist excels in website management, search engine optimization, and UX design.

Collaborating closely with the marketing team and internal stakeholders, the Digital Marketing Specialist will be responsible for generating, editing, auditing, and consistently publishing content that fosters meaningful connections and delivers a smooth, captivating user experience to our website visitors. A pivotal part of this role involves monitoring and enhancing vital web metrics, enabling data-driven decisions that optimize our online platforms.

QUALIFICATIONS:

Education & Experience:

•Bachelors degree in Communications, Public Relations, Marketing or related field required.

•3+ years of professional experience in digital marketing, communication, or related field. Experience in health care is preferred.Recent experience in the specialty area is required.

•Understanding of analytics with a proven track record of using data to drive decisions.

•1+ year experience with web analytics and conversion optimization.

•1+ year experience with basic HTML and content management systems.

•1+ year experience with search engine optimization.

•Understanding of the principles of web design and usability.

•Customer service skills required.

•Technology experience required: Drupal/Wordpress or similar CMS, Proficient in MS Outlook, PPT, Excel, Word, Facebook Business Manager, GA4, Google Search Console

•Technology experience preferred: Adobe Creative Suite, HIVE or similar project management tool, Meltwater, SEMrush, MS Dynamics/Salesforce or similar CRM (Customer Relationship Management), Google My Business, Power BI/Looker Studio or similar data visualization tool, Listrak or similar email marketing tool (Mailchimp, Constant Contact, etc.)

•Experience with paid campaigns is a plus.

Certifications/ Licensure:

•N/A

Physical Requirements

Place an N, O, F or C in the boxes below

N: Never O: Occasionally (0%) F: Frequently (20%-80%) C: Constantly >80%)
Lifting 0lbs O Standing O Sitting C Lifting 20-50lbs O Climbing O Kneeling O Lifting>50lbs N Crouching O Reaching O Carrying O Hearing C Walking O Pushing O Talking C Vision C Environmental Conditions Noise N Varied Temperatures N Cleaning Agents N Noxious odors N Patient Exposure N Operative Equipment N

Position Responsibilities

Collaborate in the development of marketing content strategy.

•Actively participate in shaping the department’s marketing content strategy.

•Regularly generate, edit, audit, and publish diverse content (text, images, video, etc.) fostering meaningful connections and prompting community members to take action.

•Contribute to the strategy and execution of paid digital marketing initiatives, including Display, OLV, Paid Search, CTV, social media, and sponsored content.

•Manage online engagement strategies that enhance community relationships.

Implement and champion web tactics with measurable ROI.

•Use analytics tools to implement tracking and make data-driven decisions to improve ROI.

•Monitor and analyze digital marketing campaigns and web activity, generating reports for key stakeholders.

•Continuously enhance Inspira’s marketing efforts by capturing and analyzing relevant data, incorporating best practices and insights into strategies.

•Patient journey mapping, identifying, and analyzing touchpoints to maximize ROI across various opportunities

Collaborative Website Support.

•Actively contribute to shaping the content strategy for the website.

•Keep websites up to date by making content changes.

•Experience with Drupal or Word Press preferred.

•Recommend website enhancements for improved SEO, user experience and web conversions.

Serve as project manager and hands-on administrator for web platforms and related initiatives.

•Handle day-to-day operations and communication with vendors and stakeholders for web platforms and related initiatives.

•Ongoing technical audit of web platforms to ensure site health and function.

•Liaise with internal teams and external vendors for web needs and advise on technology enhancements and integrations.

•Coordinate with developers to troubleshoot and track web bugs and enhancements.

•Maintain timelines for web updates and enhancements. Coordinate updates aligned with best practices.

Management and Team Collaboration

•Works closely with other members of Marketing Team as well as internal and external stakeholders to meet deadlines.

•Work cross-functionally to participate in all stages of the campaign & content process, communicate timelines and status, and ensure deadlines and needs are met.

•Cross-training and close collaboration with all marketing team members to enhance the team’s skills and advise on content development.
At Inspira Health, you’ll join with the area’s most dedicated and distinguished team to bring quality and compassionate care to our communities. We focus on clinical excellence, providing evidence-based care to help each patient achieve the best possible outcome. The scope and depth of our network can open many doors for your learning and career growth.

Our charitable nonprofit health care organization serves communities across southern New Jersey. The network, which traces its roots to 1899, comprises three hospitals, a comprehensive cancer center, sleep medicine, cardiac testing, digestive health and wound care, urgent care, imaging and rehabilitation, and primary and specialty physician practices in Gloucester, Cumberland, Salem and Camden counties.

Inspira is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, creed, color, national origin, ancestry, age, marital status, affectional or sexual orientation, familial status, disability, liability for service in the Armed Forces of the United States, nationality, sex, gender identity or expression.