Director of SEO and Earned Media

Who We Are

Since opening our doors in 2001, Clearlink has been committed to growth and opportunity. We value a people-first mentality by providing our employees with resources and flexibility to live their best lives. Our people build brands that help our users and customers make decisions that improve their lives. We cultivate an environment that helps each Clearlinker excel in the ever-changing digital marketing and tech industry. Our team of Clearlinkers are highly driven, inquisitive, diverse, empathetic, and exceptionally passionate individuals. We create a culture of belonging and inclusion, and invite everyone to Act as an Owner – to speak up, share ideas, and safely bring their whole selves to work.

Whether you’re applying for a position at Clearlink, The Penny Hoarder, Portent, or any of our other brands; we are all a part of the “One Clearlink” mission.

Perks Just For You
Medical/Vision/Dental – Low cost competitive health coverage options with employer paid counseling services available for you and your family.
401(k) Matching – Start investing in your future after only 2 months of employment, employer matching starts at ~3%.
Lifestyle Spending Account – Employer paid spending account to use toward physical, financial, and emotional well-being expenses.
Flexible Time Off – Competitive time off balances. Accrued on a weekly basis (we’re paid weekly too!)
Learning and Growth Opportunities – We have tuition reimbursement plans and a dedicated Learning and Development team.
Paid Parental Leave – Employees can benefit from 2 weeks paid parental leave during their first year, and up to 6 weeks following one year of employment.
Legacy Awards – Whether it’s a cash bonus or additional time off, each year you remain with Clearlink we celebrate your anniversary with a fun reward.

Who We’re Looking For: Director of SEO and Earned Media

Our Director of SEO is integral to the development of the SEO Channel performance, training our SEO Specialists and close oversight of ongoing strategies set for all our web properties.
The Director needs to be well-versed in all aspects of SEO: Technical, on-page and off-page efforts.
The Director of SEO works closely with the VP of Performance Marketing, Brand Leadership and individual SEOs on each team in the planning, testing, and executing of SEO initiatives, developing processes, and ensuring adherence to standard methodologies.
The Director of SEO will coordinate with our brand Marketing Managers and each of the other marketing functions (copy, design, CRO, automation, etc) to advocate for SEO considerations and ensure consistency in SEO strategy and implementation across multiple properties.
Working to streamline SEO workflow: the Director of SEO will regularly engage in analysis, reporting, training, and implementing SEO standard methodologies for ongoing optimization, troubleshooting sophisticated issues and having both a direct and indirect impact on Clearlink’s profitability achieved via organic search.

This position is only open to all current Utah residents who are willing to work in our World Class Headquarters in Draper, UT

What You’ll Do:

Develop and complete SEO strategies for Clearlink and our partners, including optimizing current web pages and working with various channels on projects that are being developed or planned
Create performance reports using in-house tools, Google Analytics, Google Data Studio, Search Console and more
Forecast SEO volume (traffic and qualified leads) on an annual and quarterly basis
Review and analyze Clearlink and Brand Partner sites for areas that need to be improved, deleted, revamped, etc; prepare detailed SEO strategy reports for management
Identify keyword targeting opportunities for Brand Partner and Clearlink sites; organize and run projects and campaigns to improve website search result listings
Opportunity, competitive and market analysis
Research data for future projects, proposal development and partner communication
Develop, train, and grow SEO team: provide strategic oversight to team of SEO Specialists
Other duties may be assigned as required

What You Need:

Builder mentality. Building processes, yourself, your team, and Clearlink
BA in Engineering, Computer Science, Marketing or a related field
4-6 years SEO Management and 7-10 years of total SEO experience in a B2C & B2B environments
Expert-level knowledge of SEO methods and best practices
Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting deadlines
Demonstrated ability to manage details, efficient work habits, and overall flexibility
Must be able to prioritize tasks in a fast-paced environment along with the ability to accept interruptions as part of the routine
Self-starter approach to work, with an eagerness to consistently meet and exceed objectives and willingness to take on additional responsibility
Proven track record to manage a diverse team excelling in identifying and capitalizing on individual contributor strengths
Sophisticated SEO tool, Google Analytics and Excel skills for data analysis and reporting

Why Work For Us

We care deeply about the wellbeing of our people which is why we strive to build and cultivate an environment where everyone can make an impact, no matter their area of expertise. As Clearlinkers, we value the meaning of community, and we celebrate our diversity through our Employee Resource Groups. Our ever-expanding reach means we’re always finding more ways to help people make better decisions that improve their everyday lives, which is why we need you.

At Clearlink, we believe everyone is a part; no one is apart. As an equal opportunity employer, we reject discrimination and bias through frequent diversity trainings, forward thinking and inclusive hiring processes, and company-wide activities to celebrate our workforce and community. We know that the best workforce is a diverse workforce.