Digital Marketing Specialist

TruPartner Credit Union in Cincinnati, Ohio is actively seeking a data-driven and ambitious Digital Marketing Specialist to shape the voice and presence of TruPartner Credit Union’s brand online, ensuring our marketing efforts resonate with our target demographics, and ultimately contributing to growth and success for the company. Are you a positive person that loves seeing results? Are you looking to join a team-oriented and top-industry company? If yes, keep reading!

We provide great benefits and perks, including health, dental, vision, and prescription coverage. Life and disability insurance and some health insurance plans are at no cost to employees. We also offer immediate enrollment in our 401(k) plan, free parking, and an onsite gym available 24/7. We also offer a generous Paid Time Off (PTO) policy that includes 9 paid holidays, 24 hours/year of time off to volunteer, and 2 paid in-service days. We help you pay for school with tuition and student loan assistance. If this sounds like the right opportunity for you, apply today!

 

ABOUT TRUPARTNER CREDIT UNION

Our organization was founded in 1937 by Louise McCarren Herring, who was a pioneer in the credit union industry, having started over 500 credit unions in her lifetime. Louise’s goal was to help each person attain their personal economic goals. TruPartner has always believed in this philosophy of “people helping people”. Now, we are leaders in the financial industry. We offer numerous products for our members to help them save money for the future as well as various lending options for their short and long-term needs. Our savings products pay dividends and our loan rates are very competitive with the market. Most of all, we love to give top-notch service to our 17,000+ member-owners.

TruPartner is filled with friendly, courteous, knowledgeable, and educated staff that offers a team-oriented and collaborative environment for everyone to succeed! Our very own CEO began her career as a teller – so the possibilities for career advancement are endless.

 

ESSENTIAL FUNCTIONS AND BASIC DUTIES

• Develop and execute digital marketing campaigns across various online platforms to drive website traffic, increase engagement, and generate leads.
• Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
• Oversee the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, Instagram, and potentially additional channels.
• Create, curate, and manage all published content (images, video, copy) for digital platforms.
• Analyze and report on the performance of digital marketing campaigns and social media activity.
• Collaborate with the marketing team to optimize SEO strategies and improve search rankings.
• Maintain up-to-date knowledge of digital marketing trends, tools, and technologies.

 

OTHER FUNCTIONS AND DUTIES

• Coordinate with external agencies or vendors as required.
• Collaborate with other departments to create innovative marketing campaigns.
• Perform other job-related tasks as requested.

 

PERFORMANCE MEASUREMENTS

1. Digital Campaign Performance: Evaluate the effectiveness of digital marketing campaigns through metrics such as click-through rates (CTR), conversion rates, and return on ad spend (ROAS). Regularly assess and report on campaign ROI.
2. Website Traffic & User Engagement: Monitor and analyze website traffic using tools like Google Analytics. Assess user engagement levels, bounce rates, and average session duration to understand the effectiveness of content and user experience strategies.
3. SEO Success Metrics: Track the ranking of key search terms and the overall organic search traffic to the website. Measure improvements in search engine rankings and the growth in organic traffic.
4. Social Media Reach and Engagement: Analyze the growth in followers, engagement rates (likes, comments, shares), and overall brand presence on various social media platforms.
5. Email Marketing Metrics: Evaluate the performance of email marketing campaigns through open rates, click-through rates, and conversion rates. Monitor the growth of the email subscriber list and its segmentation effectiveness.
6. Content Performance: Assess the performance of content marketing initiatives through metrics such as views, shares, time spent on page, and content-related conversions.
7. Collaboration and Communication: Assess the effectiveness in collaborating with other team members, departments, and external partners. Evaluate communication skills in presenting strategies, insights, and results.
8. Professional Development: Monitor ongoing learning and adaptation to new digital marketing trends, tools, and best practices.
9. Achievement of Growth Goals: Measure digital marketing tactics’ effectiveness in meeting overall goals of the credit union (ie. membership, deposits, loans)

 

QUALIFICATIONS

EDUCATION/CERTIFICATION: A degree in Marketing or Communications (or equivalent certifications and training) is preferred.

REQUIRED KNOWLEDGE: Detailed knowledge and understanding of financial products and services.

Knowledge of sales and marketing techniques and principles.

Knowledge of the credit union industry and its mission & purpose.

EXPERIENCE REQUIRED: At least two (2) years of related experience in digital marketing.

SKILLS/ABILITIES: Strong interpersonal and public relations skills.

Excellent communication skills, verbal and written.

Excellent sales abilities.

Tech-savvy with various platforms, using various media

Able to research, problem-solve, and achieve proven results.

Able to gather data, accurately and consistently.

Able to work well with a team as well as independently.