Digital Marketing Specialist (SEO)

Effective Spend is looking for an SEO Specialist to join our innovative, growing SEO team. Effective Spend specializes in comprehensive SEO strategies including industry-leading content marketing, link building and website optimizations.

The ideal candidate has extensive writing and content creation experience and is looking to uplevel their career in the digital marketing space. At Effective Spend you will be given the opportunity to gain hands-on experience in both technical and content SEO strategies. You will work directly with clients to help them grow high-quality web traffic and increase conversions. As part of the SEO team, you’ll get hands-on training from SEO industry experts to sharpen your personal digital marketing toolset.

Key Responsibilities:

• Work closely with content writing resources (both internally and on client-side) to produce high-quality, research-backed content in line with SEO strategy
• Write high-quality website content, including new articles and landing pages
• Identify new SEO opportunities that will drive success for our clients
• Perform SEO assessments/audits of clients’ websites, including technical site components, content strategy, and competitor analysis
• Implement on-page SEO optimizations such as headers, metadata, schema, etc.
• Work with developers to implement technical SEO deliverables, such as 301 redirects, canonical issues, image compression, site speed, etc.
• Analyze clients’ web analytics performance, write up performance analysis reports and present reports to clients

Qualifications / Requirements:

• 1+ years of relevant SEO experience
• 4-year Bachelor’s degree in Marketing, Advertising, Journalism, Analytics, English/Writing, or Communications; or relevant experience through school and/or internships
• Ability to extract meaningful insights from data analysis and make specific SEO recommendations
• Some experience with Google Analytics and Google Search console
• Strong written and communication skills a must
• Familiar with best practices for technical SEO components such as schema, canonicals, Core Web Vitals, and XML sitemaps
• Some experience with SEO platforms and tools (e.g. Moz, WebCEO, Ahrefs, etc.)
• Familiarity with conversion rate optimization best practices and ability to identify opportunities for improvements throughout clients’ websites
• Proficient with Microsoft Office suite, especially Excel
• Familiarity with HTML and CSS is a plus

Why Effective Spend?

For the last two years in a row, Effective Spend has been named to the Inc 5000 and Austin FAST50 lists of the fastest growing private companies. With fast growth comes real opportunities for quick promotion as you master new areas of digital marketing.

We’re also proud to have been recognized on the Austin Business Journal and BuiltIn Austin lists of the Best Places to Work in Austin. As an integral member of this team, you’ll learn the most, improve the fastest, accomplish more, and have a ton of fun doing it!

Benefits:

Here are some of the ways we support an awesome company culture:

• Unlimited PTO
• Medical plans with 75% employer-paid coverage
• Dental and vision plans with 100% employer-paid coverage
• Student loan repayment plans
• 401k with company matching
• 100% employer-paid life insurance, long-term disability and short-term disability
• Bonuses for employee and client referrals
• Healthy snacks, fruit, fresh-ground coffee and cold brew on tap.
• Daily stipend for lunch delivery
• Work-visit program – employees can spend several weeks vacationing in LA and working out of our Los Angeles office