SEO Specialist

insightsoftware is a leading provider of reporting, analytics, and performance management solutions. Over 30,000 organizations worldwide rely on us to support business needs in the areas of accounting, finance, operations, supply chain, tax, budgeting, planning, HR, and disclosure management. We enable the Office of the CFO to connect to and make sense of their data in real time so they can proactively drive greater financial intelligence across their organization. Our best-in-class solutions provide customers with increased productivity, visibility, accuracy, and compliance. Learn more at insightsoftware.com.

The SEO Specialist is responsible for continued improvement of organic search performance and conversion rate of insightsoftware’s websites. They will oversee the migration and integration of acquired company websites through M&A activities into insightsoftware’s primary website. They will identify organic search trends in our different verticals, follow best practices, and ultimately improve our organic search presence.

As an SEO Specialist, you will: 

• Research search trends and ideate new SEO strategies across multiple verticals
• Develop and execute marketing strategies aligned to buyer personas and lifecycle stages
• Analyze website performance, make SEO best practices recommendations, and partner cross-functionally to deploy continuous improvement of website performance
• Oversee the migration and integration of various websites into a single site using SEO best practices
• Prioritize and execute with our development team to implement and roll out new features and content
• Provide SEO best practices and input on large cross-team website redesign projects
• Oversee the localization and subsequent performance of content into our foreign language sites (bilingual/multilingual not a requirement)
• Communicate, coordinate, and align with many stakeholders across different parts of the organization.

3-5 years of experience as a Digital Marketing professional, running enterprise organic inbound marketing or content marketing projects in B2B marketing required, including significant experience working with or for software/technology businesses. Experience working with start-ups or high-growth/PE-backed companies will be of substantial benefit

• Strong track record of researching, building, and launching successful SEO landing pages that provide meaningful customer value.
• Demonstrated business acumen that allows you to forecast and communicate SEO impact.
• Experience with SEO best practices including creating and delivering content marketing and technical SEO best practices for content migrations.
• Experience with keyword research, URL taxonomy development, and various keyword mapping and categorization strategies.
• Advanced understanding of industry tools i.e. Google Analytics, Google Search Console, Screaming Frog, Ahrefs, SEMRush, Moz or similar SEO tools.
• Experience with project management tools such as Wrike; able to follow and develop processes.
• Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Google Looker Studio, Power BI, etc.
• Experience with data integrations and tools such as Zapier and Supermetrics is a plus.

Skill Set 

• Drive & Discipline – ability to operate in a fast-paced environment across various projects with a focus on achieving high-quality results on time and within budget
• Growth Mindset – actively look for ways to help the team and improve the way things are done
• Crispness of Execution – passion for process and an attitude exemplified by creating value for clients and delivering superior financial results
• Communication – ability to effectively present information to internal and external stakeholders both orally and in writing
• Creative Thinking, Analysis & Strategy – ability to use metrics and various inputs to create innovative marketing programs/campaigns and new strategies for partner marketing
• Leadership – ability to work with people at various levels of the organization internally and externally

All your information will be kept confidential according to EEO guidelines.

We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

** At this time insightsoftware is not able to offer employment sponsorship **

** At this time insightsoftware is not able to offer sponsorship to candidates who are not eligible to work in the country where the position is located. **

insightsoftware About Us: Hear From Our Team – InsightSoftware (wistia.com)

Background checks are required for employment with insightsoftware, where permitted by country, state/province.

At insightsoftware, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.