Digital Marketing Specialist (Remote) – Nobel Biocare – Madison, WI

At Orascoptic, our brand sits at the intersection of consumer eyewear and medical technology. Our expertise is in stunning innovation and precision custom manufacturing of surgical loupes, coaxial headlights, and associated products. Our mission is to enable healthcare providers around the world to see more and practice longer. We deliver clinical vision. Our innovative product portfolio, direct sales teams, optical expertise, and commitment to leading disruption have created a winning company and a trusted brand. As part of Envista’s portfolio of businesses, we combine the agility of a smaller, focused business with the resources of a large enterprise. We are an ambitious, high energy team intent on creating solutions to help medical professionals improve patient lives. Headquartered in Madison, Wisconsin, our teams and partners are located around the world. For more information about Orascoptic, visit www.orascoptic.com

Job Description:

Are you passionate about using data-driven insights coupled with your technical expertise to develop and execute marketing campaigns that drive unparalleled results? If so, we’re looking for you! Orascoptic seeks an experienced Marketing Operations team member to execute our digital lead generation campaigns while ensuring that our marketing technology platforms work together seamlessly.

Position Overview:

Orascoptic seeks a highly analytical, results-driven Marketing Operations Specialist to join our growing team and drive demand generation through seamlessly executed digital campaigns, SEO/PPC optimization and thoughtful analytics and data driven insights. Reporting to the Global Marketing Director, the Marketing Operations Specialist will be responsible for implementing campaigns across digital channels with a strong focus on continuous improvement to optimize lead generation. This role will also be responsible for ensuring Orascoptic remains compliant with various global data privacy laws and regulations. Marketing plays a key role in the growth of Orascoptic and this role will be an integral part of the Marketing team’s success. The successful candidate will be an analytical thinker, technically savvy, and action oriented.

Essential Duties and Responsibilities:

• Work closely with campaign managers to build operational processes for go-to-market activities, from lead capture through to campaign reporting
• Ensure data accuracy and integrity in HubSpot, CRM Microsoft Dynamics and Tableau Reporting
• Maintain existing reporting and create new reports in Tableau using inputs from Marketing systems based on business needs
• Optimize usage of HubSpot with regards to lead capture, segmentation, lead nurturing, scoring, integration setup & maintenance
• Deploy initiatives to grow our email contact list in accordance with local email laws and regulations (e.g. GDPR, CAN-SPAM)
• Ensure business meets best practices for marketing and data privacy policies in North America and Europe
• Analyze marketing data to develop insights and make recommendations on areas for optimization
• Develop and optimize campaigns using A/B and multivariate testing methodologies to improve conversion rate (i.e. landing pages, emails, PPC campaigns, etc)
• In collaboration with Marketing team members, build and deploy both one-off and automated email campaigns in HubSpot
• Maintain Orascoptic website and work closely with IT development team to execute website updates
• Leverage EBS processes (e.g. Kaizen, PSP, Standard Work) to create processes that are both efficient and effective
• Oversee social media community engagement and social media measurement analysis
• Create and distribute content for social media platforms
• Build engagement through social media
• Monitor, manage, and grow owned social media accounts, channels, and presence
• Implement approved social media projects

Abilities:

• Comfortable working in a methodical, metrics driven environment
• Experience with a CRM tool (Microsoft Dynamics/Salesforce)
• Ability to work in a fast-paced environment and comfortable managing multiple projects across marketing
• Knowledge of data privacy laws and how to navigate in a Marketing setting to ensure compliance with regulations
• Passionate about designed workflows that lead to an exceptional customer experience and optimal lead conversions
• Data-driven approach and analytical skills to isolate patterns, trends, or flags to make business-improving decisions
• Strong project management and organizational skills, with the ability to take ownership of managed initiatives
• Technically capable, excellent communicator, and a desire to improve processes
• Highly organized and autonomous, but also collaborative and able to work cross-functionally
• Possess a high degree of initiative, self-motivation, and resourcefulness

Location:

• Position can be remote, or located at Orascoptic’s headquarters and global custom manufacturing center in Madison, Wisconsin.

Job Requirements:

Minimum Requirements:

• Bachelor’s degree required
• 3+ years of experience in data driven marketing analytics or similar department
• Experience with HubSpot Marketing Automation platform

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Operating Company:

Orascoptic

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