SEO Outreach Specialist
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Description
Strategic Link-Building initiatives. In this dynamic role, you will take ownership of the entire off-page process, requiring a unique blend of creativity, analytical thinking, and excellent communication skills.
Based in-person at our Tampa location, Monday to Friday, 8:30 AM – 5:30 PM EST, this position presents an exciting opportunity to meet the high demand for skilled link builders in the digital marketing industry. You’ll have the chance to make a significant impact on website visibility and organic growth while tackling a creative and challenging role that demands strategic thinking and problem-solving. All while embracing continuous learning and growth in the ever-evolving field of SEO.
Key Responsibilities
Develop White Hat Authoritative Link-Building Strategies:
- Conduct thorough backlink analysis on competitor sites with the ability to be able to create and present your findings to the manager and director of the SEO department.
- Identify outreach opportunities, including guest posting, resource links, broken link building, unlinked mentions, partnership building and more.
- Research and prioritize target websites based on relevance, authority, traffic potential and other relevant metrics.
- New creative outreach strategies are always encouraged, thinking beyond the usual tactics and crafting uniquely tailored, engaging and attention-grabbing campaigns.
Execute Outreach Campaigns:
- Build relationships with potential linking partners through effective communication and networking.
- Secure backlink placements through content partnerships, resource exchanges, and other ethical link-building techniques.
Track and Analyze Results:
- Monitor backlink acquisition progress and measure campaign effectiveness using SEO tools (e.g., aHrefs, SEMRush, Google Search Console).
- Possess advanced proficiency in leveraging Google Analytics (GA4) to analyze referral traffic, offering crucial comprehensive ROI insights for optimizing link-building initiatives.
- Analyze backlink quality and potential impact on organic rankings.
- Report on link-building efforts to stakeholders and top executives.
- Strong desire to make date-driven recommendations to continuously improve & optimize campaigns.
Maintain Backlink Portfolio:
- Regularly audit backlink profiles to identify and address any potential spammy or harmful links.
- Ensure backlink quality and relevance through ongoing monitoring and maintenance.
Stay Up-To-Date with SEO Trends:
- Keep abreast of the latest link-building techniques, SEO and digital marketing best practices, and Google algorithm updates.
- Adapt strategies as needed to maintain effectiveness and compliance with search engine guidelines.
Essential Skills and Qualifications:
- 2-3 years of relevant SEO and off-page SEO experience.
- Excellent understanding of search engine algorithms and ranking factors.
- Strong research and analytical skills.
- Outstanding communication and interpersonal skills for effective outreach.
- Proficiency in using SEO tools for backlink analysis and tracking.
- Knowledge of content marketing and social media strategies (often complementary to link building).
- Excellent writing and editing skills for creating compelling outreach emails and content.
- Data-savvy and analytically sharp, but never afraid to think outside the-box.
- Be a goal-crushing team player who thrives in a collaborative environment.
- Ability to work independently and manage multiple projects effectively.
- Experience managing third party PR companies.
Additional Requirements:
- Bachelor’s degree in Marketing, Communications, or related field (preferred, but not always required).
- Passion for SEO and Digital Marketing.
- Strong work ethic and commitment to achieving results.
- U.S. Citizen
Benefits
- Full benefits including health, dental, vision, life, 401k (including employer match), HSA, etc.
- Access to an onsite Gym with membership paid by EIP, featuring a Basketball court and Group Fitness classes.
- Onsite Cafeteria for convenient and delicious meals
- Dedicated Starbucks barista on staff for your daily caffeine fix
- Top performers in each department are eligible for our annual all expenses paid President’s Cabinet Trip
- Great company culture (voted Best Places to Work in Tampa Bay by Inc, Tampa Bay Business Journal, and Top Workplace for 2023 by the Tampa Bay Times)
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