Site logo


Strategic Link-Building initiatives. In this dynamic role, you will take ownership of the entire off-page process, requiring a unique blend of creativity, analytical thinking, and excellent communication skills.
Based in-person at our Tampa location, Monday to Friday, 8:30 AM – 5:30 PM EST, this position presents an exciting opportunity to meet the high demand for skilled link builders in the digital marketing industry. You’ll have the chance to make a significant impact on website visibility and organic growth while tackling a creative and challenging role that demands strategic thinking and problem-solving. All while embracing continuous learning and growth in the ever-evolving field of SEO.
Key Responsibilities
Develop White Hat Authoritative Link-Building Strategies:
  • Conduct thorough backlink analysis on competitor sites with the ability to be able to create and present your findings to the manager and director of the SEO department.
  • Identify outreach opportunities, including guest posting, resource links, broken link building, unlinked mentions, partnership building and more.
  • Research and prioritize target websites based on relevance, authority, traffic potential and other relevant metrics.
  • New creative outreach strategies are always encouraged, thinking beyond the usual tactics and crafting uniquely tailored, engaging and attention-grabbing campaigns.
Execute Outreach Campaigns:
  • Build relationships with potential linking partners through effective communication and networking.
  • Secure backlink placements through content partnerships, resource exchanges, and other ethical link-building techniques.
Track and Analyze Results:
  • Monitor backlink acquisition progress and measure campaign effectiveness using SEO tools (e.g., aHrefs, SEMRush, Google Search Console).
  • Possess advanced proficiency in leveraging Google Analytics (GA4) to analyze referral traffic, offering crucial comprehensive ROI insights for optimizing link-building initiatives.
  • Analyze backlink quality and potential impact on organic rankings.
  • Report on link-building efforts to stakeholders and top executives.
  • Strong desire to make date-driven recommendations to continuously improve & optimize campaigns.
Maintain Backlink Portfolio:
  • Regularly audit backlink profiles to identify and address any potential spammy or harmful links.
  • Ensure backlink quality and relevance through ongoing monitoring and maintenance.
Stay Up-To-Date with SEO Trends:
  • Keep abreast of the latest link-building techniques, SEO and digital marketing best practices, and Google algorithm updates.
  • Adapt strategies as needed to maintain effectiveness and compliance with search engine guidelines.
Essential Skills and Qualifications:
  • 2-3 years of relevant SEO and off-page SEO experience.
  • Excellent understanding of search engine algorithms and ranking factors.
  • Strong research and analytical skills.
  • Outstanding communication and interpersonal skills for effective outreach.
  • Proficiency in using SEO tools for backlink analysis and tracking.
  • Knowledge of content marketing and social media strategies (often complementary to link building).
  • Excellent writing and editing skills for creating compelling outreach emails and content.
  • Data-savvy and analytically sharp, but never afraid to think outside the-box.
  • Be a goal-crushing team player who thrives in a collaborative environment.
  • Ability to work independently and manage multiple projects effectively.
  • Experience managing third party PR companies.
Additional Requirements:
  • Bachelor’s degree in Marketing, Communications, or related field (preferred, but not always required).
  • Passion for SEO and Digital Marketing.
  • Strong work ethic and commitment to achieving results.
  • U.S. Citizen
  • Full benefits including health, dental, vision, life, 401k (including employer match), HSA, etc.
  • Access to an onsite Gym with membership paid by EIP, featuring a Basketball court and Group Fitness classes.
  • Onsite Cafeteria for convenient and delicious meals
  • Dedicated Starbucks barista on staff for your daily caffeine fix
  • Top performers in each department are eligible for our annual all expenses paid President’s Cabinet Trip
  • Great company culture (voted Best Places to Work in Tampa Bay by Inc, Tampa Bay Business Journal, and Top Workplace for 2023 by the Tampa Bay Times)
Job Overview
We use cookies to improve your experience on our website. By browsing this website, you agree to our use of cookies.

Sign in

Sign Up

Forgotten Password