Senior Content Marketing & SEO Manager (US)

About Whatfix
Whatfix empowers anyone, anywhere to have scalable success with the technology they use every day, achieving greater knowledge, expanding capability, and unlocking productivity for themselves and their organizations. Whatfix’s Digital Adoption Platform (DAP) integrates seamlessly with applications to enable users, providing in-context information and guidance to immediately increase individual capability and collectively amplify productivity. The organization has six offices globally in the US, India, UK, Germany, and Australia, and works with Fortune 500 companies around the world. For more information, visit Whatfix’s website.

About the Role
We are seeking a Senior Content Marketing & SEO Manager to join our team. This person will be focused on managing, optimizing, and improving our existing content library of 500+ blog articles, pillars, alternative pages, etc. This person has experience owning a content marketing strategy and enjoys taking action from the insights they have gathered to make a direct impact in areas including organic traffic and SERPs.

This role reports to our Associate Director, Content Marketing.

Who You Are
Functional Skills:

Excellent verbal and written communication skills, as well as strong prioritization, organization, and project management skills with a roll-up-your-sleeves and can-do demeanor
Data-driven, self-starter with a growth mentality

Technical Skills:

4+ years of experience in content marketing, SEO, organic growth marketing, and web optimization – preferably leading a B2B content marketing strategy
Proven record of creating, managing, and owning B2B content marketing “pillar-and-spoke” strategy that drives organic traffic that converts through creation of compelling SEO-optimized content
Demonstrated experience in SEO fundamentals (on-page and off-page) and understanding of the interaction between site architecture, UX, and content to deliver organic traffic performance
Experience with the technical aspects of running a website, including web analytics, UX, technical and content SEO, content management system, and A/B testing, and other web platform tools
Data-driven decision making, experience analyzing insights to inform content strategies and testing roadmaps, with hands-on experience performing A/B tests to drive organic traffic and rankings
Experimentation with ChatGPT4 and other generative AI models to help to create and optimize content
Experience with Wordpress, Ahrefs/SEMRush, Google Search Console, GA4, and Google Tag Manager (GTM)
Experience with these tools is a plus: Elementor, HTML, CSS, Javascript, GA4 (setup experience), HockeyStack, and Figma

What sets us apart from the rest
$140MM in funding, most recently a $90MM Series D from investors like Sequoia Capital, SoftBank, Stellaris, Cisco, and Eight Roads
With over 100 of the Fortune 1000 already onboard as customers, Whatfix has been named among the top 20 B2B tech companies alongside the likes of Adobe, PayPal, and Cisco
Whatfix registered a top decile year-on-year (YoY) Annual Recurring Revenue (ARR) growth rate of 65% for 2022. The company also maintained its best-in-class Net Revenue Retention (NRR) for Enterprise Customers at 127% for 2022
Gartner and Everest Research recognize Whatfix as a Global Market Leader in the digital adoption space
Customer rating of 4.7+ on platforms like G2 Crowd & Gartner Peer Insights
“Hustle Mode ON” is something we live by

Perks / Benefits
Equity plan
Mac shop, work with the newest technologies
Unlimited PTO policy
Paid maternity leave
Monthly cell phone stipend
Medical, Dental, and Vision coverage
Team and company outings
Learning and Development benefits
Whatfix is an Equal Opportunity Employer and E-Verify participant. All activities must be in compliance with our Equal Opportunity Laws, ADA, and other regulations, as appropriate.

We value diversity at our company and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Due to the global nature of our company and our hiring committee spanning different time zones, the interviews for this role will be recorded for those not in attendance to review.

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Apply by: No close date