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The Sporting News is seeking a Technical SEO analyst to join its growing BI & Audience team.  In this role, you will use SEO strategies to set organizational best practices and standards and will be a key collaborator across Editorial, Product, and Commercial efforts.  The ideal candidate has a strong knowledge of SEO principles and experience implementing SEO programs following the key tenets (e.g. on-page, site structure, link building, keyword research, content structure & strategy).  You will work closely with Product and Development teams to ensure SEO best practices are followed in all areas of our operations across both new and existing product development.  While a key focus will be on the technical SEO components, you will also play an important role in supporting our Editorial teams with your SEO expertise.

This role can be done in Charlotte, NC, or remotely, and reports into the VP, Business Intelligence.



  • Establish SEO ways of working and embed SEO into technical, product, and editorial workstreams
  • Audit the current technical SEO framework and establish a go-forward playbook, identifying both short-term and long-term strategy
  • Oversee the technical SEO approach to regionalization of multiple editions and languages
  • Collaborate with fellow SEO team colleagues to enact SEO strategy across the business (e.g. Affiliate)
  • Review the existing platform(s) and content to identify areas of opportunity where SEO-led strategy can deliver additional value to business
  • Collaborate with Editorial teams, implementing strategies such as keyword research to support content planning
  • Create proper measurement and tooling plan to optimize SEO approach and monitoring
  • Develop a robust link building and outreach strategy


  • 5+ years experience in SEO
  • Expertise in on-page, site structure, link building, keyword research
  • Experience working with Product, Development, and Editorial teams to further SEO best practice
  • Familiarity with Analytics (e.g. GA4) and SEO (e.g. Semrush, Ahrefs) tooling
  • Experience designing organizational SEO strategies and best practices




  • Experience working in an SEO role across a global multi-platform publishing portfolio
  • Expertise in News SEO
  • Familiarity with using SEO as part of an Affiliate content and conversion strategy



You’ll receive up to 15 days of paid annual leave (from the start), 10 paid sick days, and 10 paid holidays, affordable health benefits (dental and vision included), generous sick time package, competitive parental leave, short and long-term disability paid by the company, basic life term insurance and personal accident insurance paid by the company, 401(k) and flexible work environment.



The underlying ethos of Sporting News is positivity and passion for sports. To help drive those tenets, we have three core objectives:


  1. Create the best media experience for sports fans. Wherever you are in the world, whatever device you choose, we want Sporting News to offer the best fan experience possible through the creation of quality, interesting content.
  2. Develop a work experience that people want to be part of. We want to identify talented, motivated staff who work hard, enjoy their job, support their team… and have fun while doing it.
  3. Build a fantastic, growing business. We want to deliver for our brand and our partners while achieving our commercial goals, ultimately using our scale for good.


At Sporting News, we celebrate the diversity of our employees and our leadership. Sporting News is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.



One of the world’s most iconic sports brands, The Sporting News was founded in 1886 as a weekly U.S. newspaper. Later transitioning to a magazine, it became the dominant sports publication, acquiring nicknames like “The Nation’s Oldest & Finest Sports Paper” and “The Bible of Baseball.”

Sporting News is now a dynamic digital publisher offering a trusted perspective across multiple sports and topics all over the world. It features localized editions in the U.S., Canada, Mexico, U.K., Australia, India, Japan, Spain, and Argentina, with more territories and languages across the world.


TIMELESS & CRAFTED. No publisher has the heritage of The Sporting News (TSN). Established in 1886, it became the essential source for baseball and boxing content.


IMAGINATIVE & SCALABLE. Fast forward to today, TSN now covers all major sports worldwide with 15 local editions, leveraging a global network that understands local market nuance.


RELIABLE & RELATABLE. With a historic, trusted brand and unprecedented local media knowledge, TSN will be the leading international sports portal for right holders, gaming partners, advertisers, broadcasters … and most importantly, fans.


Acquired by an international investment group in 2021 with deep sports, media and gaming experience, TSN is poised to become the first truly global digital sports media platform business.


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