Marketing Manager (Remote in PNW) – Anderson Hay & Grain – Ellensburg, WA

Job details

$75,000 – $95,000 a year

Are you known for coming up with new ideas that break through the clutter? Looking for a new role that will showcase your marketing skills in a fast-paced startup environment? Come work with us!

At Andy by Anderson Hay™ we believe there’s nothing more rewarding than helping our customers nourish & care for their rabbits, guinea pigs and other small pets with the best that nature has to offer. For three generations, the Anderson family has been feeding the world’s most important animals. Through Andy, our work continues with farm-fresh hay & feeds, delivered directly to our customers’ homes from our happy fields in the Pacific Northwest.

We’re looking for an experienced Marketing Manager to spearhead results-based marketing campaigns and manage the day-to-day marketing activities of Andy, a new direct-to-consumer brand. We’re changing the way people feed their pets and we need a big thinker to help drive brand awareness through new and innovative ways to reach our target audience. This is a remote position in the Pacific Northwest with required travel to our Ellensburg, WA office. In this role, you will organize, develop, and implement our marketing activities, including:

• Developing high level marketing strategies and ‘big idea’ campaigns
• Execute day-to-day marketing activities
• Ownership over content marketing, from writing and publishing blogs to overseeing freelance copywriters
• Manage our email marketing program, including newsletters, transactional emails and nurture campaigns
• Write product content for ecommerce website and marketplaces utilizing SEO best practices
• Turn our customers into brand evangelists through our loyalty program and affiliate marketing programs
• Work internally with ecommerce, social media, product development and production teams to develop and launch new products and campaigns
• Create actionable reports around monthly marketing activities
• Work on corporate marketing activities for our sister company, Anderson Hay & Grain

QUALIFICATIONS:

• 8+ years of marketing experience
• Bachelor’s degree in marketing, business or related field
• Possess a strong knowledge of the ecommerce space including website usability, marketing strategies, product development, consumer research, usability best practices, and industry trends
• Hands-on experience in Shopify or similar ecommerce platform is required, knowledge of Klaviyo, Yotpo and Recharge are a plus
• Knowledge of Amazon marketing & optimization best practices
• Demonstrated understanding of digital marketing trends and best practices
• Self-motivated and able to work independently as well as part of a team in a fast-paced environment with changing priorities and show constant entrepreneurial initiative
• Strong project management skills
• Excellent written and verbal communication skills
• Strong analytical skills to guide business strategy decisions
• Must be able to multi-task, prioritize and successfully meet several deadlines at once while maintaining attention to detail

BENEFITS:

• Medical, Dental, Vision
• 401k with company match
• Life insurance, AD&D, Long and Short Term Disability
• Optional FSA & HSA accounts
• Holiday and Vacation Pay