Everyone already knows that having a website is essential for any type of business nowadays, right? After all, the online environment is already part of the lives and shopping habits of most consumers. To give you an idea, more than half of the population already spends more than 6 hours a day on the internet.
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Benefits of Investing in SEO for your Business
1 – Allows you to be found by your audience
As we have already mentioned, many people search the internet every day. Among them, of course, is also your audience. And it won’t do much good to have the best product, incredible differentials or even the best price if you’re not being found by them.
If you are still not convinced of the importance of having a good SEO, these numbers will definitely catch your attention. The website that does not appear on the first page of Google, or among the first 10 results, will practically not be seen, much less accessed.
2 – SEO has no barriers to reach
In the past, to promote a product or service, the entrepreneur had practically two options. Either it invested huge amounts in advertising, such as in magazines, newspapers, radio and television, or it bet on more local actions, such as leafleting and the use of banners.
Although there are cases in which the search engine will prioritize the user’s location, such as when searching for services closer to your home, for example, your website can reach audiences that would hardly know your business before.
3 – SEO is cheaper
Building a good SEO strategy is not entirely free, as it will require some work and the application of tools that can help. However, it is undoubtedly one of the cheapest and most profitable practices in Digital Marketing.
In addition, good SEO will ensure quality traffic to your website, bringing visitors who are genuinely interested in or engaged with the business. As a result, the customer acquired by organic traffic has the lowest cost per acquisition.
In other words, investing in good search engine optimization practices has the best cost-benefit ratio among marketing strategies. The next benefit on the list will help you understand why!
4. SEO generates more clicks than ads
You may have already seen that when doing a Google search, the first results are almost always advertisements, right?
But tell the truth, do you click on these ads right away or scroll to see the first one to appear organically?
The vast majority of users follow the second habit, which is proven by the up to 90% more clicks that SEO generates when compared to pay advertising in engines.
5 – SEO keeps working
Another big advantage of SEO – and one that helps ensure that good ROI – is that it never stops. It is 24/7 generating results and clicks to your website.
Unlike ads, which have advertising deadlines and periods according to budget, SEO strategy generates rankings that don’t disappear so quickly in search results.
Although it requires continuous monitoring and improvement to stay well positioned, your rankings can improve over time, bringing results long after any initial investment you have made in your site’s SEO.