SEO Manager

Home to the world’s best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

 

​Marketing​

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world’s most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community – alongside our leading-edge Marketing Academy – your opportunities to grow and upskill will be extensive.

 

About the role

**OPEN TO CANDIDATES BASED IN PARSIPPANY, NJ OR EVANSVILLE, IN**The Enfamil digital team at Reckitt is made up of Site, App, 1:1 product teams, fulfillment, data science, SEO, content editors, and data architects. Working together this team connects with millions of expecting and new mothers to support them on their journey through motherhood and infant nutrition. This organization is situated within the marketing organization and is directly connected with brand teams driving the brands under Enfamil and innovation.As part of the Site & App Team you will be core to connecting and providing value to our mothers with educational content relevant to their search queries. Your work will be directly attributed to the overall growth of the business, and you will be highly visible to business leadership. As SEO Manager you will be responsible for partnering with the Website Product Manager to develop SEO roadmap, assess and report out on SEO performance, run technical audits and prioritize SEO backlog, and managing/mentoring an SEO Content Writer. You are passionate about creating and contributing to the creation of great consumer-centric search relevant content, and this shows in your past work. You are a strategic and analytical thinker, you work well with others, and you always put the consumer’s needs against all else.  You’re both a thinker and a doer – you’re not afraid to roll up your sleeves and get your hands dirty. Your work will support our mission to nourish the world’s children for the best start in life by keeping our consumer and HCP sites, helpful, up-to-date, and contextually relevant for moms, expecting moms, and their doctors. The role involves having an entrepreneurial can-do spirit, data driven analytical thinking and discipline to deliver enhancements on time and target results. If you want an emotionally fulfilling, fast paced, data rich opportunity you will love this role.

 

Your responsibilities

Core Areas of Responsibility

• Craft and implement robust search engine optimization strategies aligned with our brand’s goals.
• Manage SEO implementation and optimization efforts across various platforms, including web properties, YouTube, and App Store Optimization (ASO).
• Manage both onsite and offsite optimization projects including thorough keyword research, technical SEO audits, content and copy optimization, and off-page optimization initiatives such as link-building.
• Have deep understanding of critical keyword research platforms. Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities.
• Serve as the SEO Subject Matter Expert for US Nutrition at Reckitt.
• Continually monitor and evaluate search results and search performance across the major search channels.
• Collect and analyze data related to traffic, rankings, technical, and other SEO metrics. Regularly report on performance and provide actionable insights and recommendations.
• Keep pace with SEO, search engine, YouTube, social media and internet marketing industry updates, trends and developments.
• Understand and advise on importance of content creation for organic search (SEO).

 

KPIs:

• Improved SEO site traffic
• Improved organic EFB enrollments
• Improved on-site behavioral metrics (reduced bounce rate, increased pages per session, increased scroll rates)
• Improved SERP rankings (Page 1, Rich Results)

 

The experience we’re looking for

• Bachelor’s degree required in Marketing, Computer Science, or related field of study.
• 5+ years of organic search experience.
• Proven track record of creating highly optimized content that ranks on Google
• Strong knowledge of web and application development, capabilities, processes & web development technologies.
• Experience participating in sprint and release planning activities managed in an Agile environment through the use of Agile project management tools (JIRA, Confluence).
• Ability to identify and resolve site health issues, including mobile friendliness
• Experience working with CMS and administering content in CMS environment
• Experience leveraging analytics to drive insight and action.
• Experience with website analysis using several analytics tools including SEMRush, Screaming Frog, Ahrefs, Google Analytics 4, Google Search Console, SimilarWeb.
• Strong knowledge of Analytics Software and high level of comfort building reporting for the team and leadership (Google Analytics, Google Looker Studio, etc.)
• Ability to think quickly and creatively about problems and develop efficient solutions with an understanding of technical feasibility and watch for issues in implementation.
• Highly organized, detail-oriented, and able to balance multiple rapidly-moving projects
• Proficient in Microsoft Office including Word, Excel and PowerPoint.
• A desire to work in a fast-paced, entrepreneurial, results driven environment.

 

The skills for success

• Familiarity with Umbraco, Drupal, HTML, and CSS basics.
• Experience with web analytics tools including Google Analytics, Google Looker (Data) Studio, Google Tag Manager, A/B Tasty, HotJar, etc.
• Comfort with project management tools such as Atlassian Suite, SmartSheet, Monday, Clickup

 

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt’s potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt’s pay for performance philosophy.

 

US salary ranges

 USD $130,000 – $196,000

 

US pay transparency

The base salary range for this role will vary based on experience in job and industry, training and education, skills relevant to the position, and other factors permitted by law.  In addition to the base salary, the position is eligible for an annual discretionary bonus, which is subject to change each year.Reckitt offers eligible employees competitive benefits including medical, prescription, dental, vision, life and disability insurance; paid time off for vacation, sick, and Company recognized holidays; a 401(K) plan; generous paid parental leave; adoption and fertility support; tuition reimbursement; product discounts; and much more!If reasonable accommodation is needed to complete your application, please contact [email protected]. Reckitt is committed to the full inclusion of all qualified individuals.

 

Equality

We recognise that in real life, great people don’t always ‘tick all the boxes’. That’s why we hire for potential as well as experience. Even if you don’t meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.