A WordPress SEO Specialist is responsible for optimizing your WordPress website to help improve your website’s ranking in search engines, as well as its overall performance.
A WordPress SEO Specialist’s Duties May Include:
Designing and managing the website’s back-end
As a WordPress Specialist, a big part of your job is managing the back-end of WordPress websites. This includes optimizing the website for speed and performance, as well as making sure that the website is secure from hackers.
Improving the website’s front-end
You will also be responsible for improving the front-end of the website, which includes making sure that the website is easy to navigate and looks appealing to visitors. This can be done by optimizing the website’s design and adding features that improve the user experience.
Conducting website performance tests
A large part of your job will also be conducting website performance tests. This involves testing the website’s loading speed, as well as its overall usability. You will also need to make sure that the website is mobile-friendly and responsive.
Troubleshooting content issues
This can include anything from fixing broken links to optimizing the website’s title and meta tags.
Providing website maintenance and support
This can include anything from updating the website’s software to fixing any bugs that may arise.
Conducting WordPress training with the client
You will also be responsible for conducting WordPress training to teach clients how to use the software and keep the site running smoothly.
If you want your WordPress site to rank well on search engines, you need a specific set of skills. For example, installing WordPress plug-ins and making sure the settings are correct. However, to be able to improve your site’s ranking you’ll need an expert understanding of both WordPress and current SEO best practices.
This is where a WordPress Specialist skilled in SEO comes in. Not only will they be able to help improve your website’s ranking, but they can also offer support and guidance on how to maintain good rankings.