A Google Business Profile Specialist is responsible for managing and optimizing Google Business Profile listings for businesses. This includes creating and verifying business listings, ensuring the accuracy of the information, and handling customer inquiries. The GBP specialist must be able to use the GBP platform effectively and efficiently to maximize the visibility of the listing and drive traffic to the business website.

By claiming your business on Google Business Profile, you give your company the chance to appear in Google Map’s search results as well as on the right-hand side of SERP under Local Graph. Google Business Profile (GBP) is a free listing that benefits businesses in many ways; GBP increases your chance of being found on Google Maps and organic search results, provides key details about customer interactions with your business online, allows customers to leave reviews, etc.

As a Google Business Profile Specialist, your duties should include:

-Create and verify GBP listings

GBP Specialists should be able to create a GBP listing from scratch as well as verify and claim an existing listing. It is the responsibility of the GBP Specialist to ensure that all of the business information such as hours, website, phone number, etc. is accurate and up-to-date.

-Create GBP Post

GBP specialists should be able to create engaging posts that will appear on the business listing. These posts can include images, videos, and text, and can be used to promote special offers, events, or announcements.

-Monitor and respond to reviews

It is important for GBP specialists to monitor the reviews that are left on the listing, and respond accordingly. This helps to build trust with potential customers and shows that the business cares about its online reputation.

-Handle customer inquiries

Customers may have questions or concerns about your business that you will need to address. This could be through phone calls, emails, or online chat. It is important to be friendly and helpful when responding to customers.

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