We are looking for a Senior SEO Specialist to join our team and help us continue to grow our online presence and reach in the ecommerce space. In this role, you will be responsible for conducting keyword research, analyzing website traffic data, and developing and implementing SEO strategies. You will also be responsible for identifying the best SEO practices for inventory, pre-orders, content, and pricing policies.
The ideal candidate for this role will have experience with SEO, web analytics, and a passion for digital marketing. He or she will be a quick learner with the ability to adapt to change and a willingness to experiment.
Duties & Responsibilities
Understand technical SEO and what factors influence organic rankings
Plan, create, and facilitate written content which will be published on eCommerce website and channels
Day-to-day management of website performance & applicable automation of SEO tagging
Set excellent standards for systems and first-rate practices for new product listings, content creation, distribution, and maintenance
Identify areas of improvement based on data analysis, then develop and implement strategies to improve website ranking and visibility
Conduct on-site and off-site SEO audits to identify issues and recommend solutions
Research and analyze competitor websites to identify opportunities for improvement
Stay up-to-date on the latest industry trends and developments
Generate monthly reports detailing progress and results achieved
Work with other members of the marketing team to ensure all content is optimized for SEO
Assist with the development and implementation of paid search campaigns
Identify SEO optimal practices for inventory, pre-orders, and pricing policies
Required Skills and Qualifications
Bachelor’s degree in marketing, communications, or related field
3-5 years professional SEO experience in the ecommerce space
Experience working with tools like SEMRush, MOZ, Ahrefs, etc.
Expertise in all aspects of on-page and off-page SEO
Solid understanding of Google Analytics and other web analytics tools
Up-to-date with the latest algorithm updates
Working knowledge of HTML, CSS, and JavaScript
Familiarity with content management systems and web development platforms
Willingness and capacity to build knowledge of the eCommerce industry and products
Preferred Skills and Qualifications
Experience with A/B testing and conversion rate optimization
Proficiency in Google AdWords and other paid search platforms