This is a remote position.
Job Overview
Our dynamic company is currently seeking an experienced AU SEO & SEM Specialist to manage and optimize our paid search and SEO strategies across Google Ads, Facebook, Meta platforms, and more. This role plays a key part in driving website and app traffic, enhancing ad performance, and maximizing ROI through data-driven strategies. If you're passionate about digital marketing, have a strong analytical mindset, and thrive in a fast-paced environment, this is an excellent opportunity to grow your career and make a meaningful impact.
Job Description
As the AU SEO & SEM Specialist, you will be doing:
Paid Search Strategy & Execution
- Plan, execute, and optimize paid campaigns across Google Ads, Facebook, and other Meta platforms.
- Conduct in-depth keyword research to identify high-performing search terms.
- Manage and allocate budgets to ensure optimal ad spend and cost efficiency.
Ad Copy & Landing Page Optimization
- Create or collaborate with the Content team to develop compelling ad copy that drives clicks and conversions.
- Conduct A/B testing of ad creatives and landing pages to improve campaign performance.
- Work closely with designers and developers to ensure landing pages are optimized for user experience and conversion rates.
Bid Management & Audience Targeting
- Monitor and adjust bids to maintain competitive ad placements.
- Implement audience segmentation strategies for remarketing and retargeting campaigns.
- Utilize demographic, geographic, and behavioral data to refine audience targeting.
Analytics & Performance Tracking
- Track and analyze campaign performance using Google Ads, Google Analytics, and other tracking tools.
- Monitor key metrics such as CTR, CPC, Quality Score, and conversion rates.
- Provide regular, actionable reports with insights and recommendations for ongoing improvement.
Requirements
- Minimum 5 years of relevant experience in the Digital Marketing sector.
- Experience working for an Australian Client/Business is required.
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience in PPC/SEM advertising, preferably within the travel or hospitality industry.
- Expertise in Google Ads, Meta platforms, Google Analytics, and PPC bid management tools.
- Strong analytical skills with the ability to interpret data and make strategic decisions.
- Proven experience in A/B testing and conversion rate optimization (CRO).
- Excellent organizational skills and ability to manage multiple campaigns simultaneously.
- Preferred Qualifications
- Experience in SEO best practices and strategy implementation.
- Familiarity with additional ad platforms or programmatic advertising.
- Knowledge of landing page design principles and UX optimization.
Benefits
- Permanent Work-from-home setup
- Company-provided equipment
- Secondary Wi-Fi Modem
- 21 Leave Credits
- 100% conversion of UNUSED leave credits
- HMO on Day 1
- 13th Month Pay
- Grab Voucher every month
- Birthday Gift
- Loyalty Gift
- Christmas Gift
- Work-Life Balance
- Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.