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Position Details:
Reporting into the SEO Channel lead, the SEO Specialist will support the SEO team on day-to-day search engine optimization strategy development and implementation. The SEO Specialist will also represent the channel in some end-to-end planning, optimization and management of new marketing projects and facilitate the communication, development and follow-up on actions items with our core internal business partners and external platform partners. The results of these efforts will be a key contribution to the success of the digital marketing and align closely to drive the core objectives of the broader All Fleet Inc business.

You Will:

  • Provide weekly, monthly and ad-hoc SEO reports and dashboards to track performance metrics, including ranking, crawling and indexing status
  • Support ongoing SEO projects from research to post implementation reporting
  • Analyze current site performance, providing feedback and recommendations to internal partners highlighting SEO opportunities
  • Perform keyword research to promote new content creation
  • Improve title tags and meta descriptions to increase search visibility and align with All Fleet Inc brand
  • Perform monthly landing page audits to identify errors and communicate cause of issue to the broader team
  • Turn data analysis into relevant optimization projects, identifying trends and providing insights to site performance
  • Perform industry and competitive research
  • Work with partners to ensure SEO best practices for architecture, content and linking are met
  • Keep pace with SEO and digital marketing industry trends and developments, sharing insights with partners

You Have:

  • 2+ years experience in search engine optimization
  • Proficient in SEO tools, including Google Search Console and analytics programs
  • Working knowledge of HTML, CSS and JavaScript
  • Understanding of ranking factors and search engine algorithms
  • Work with teams and brands
  • Project management
  • High-level proficiency in MS excel (can write advanced macros)
Job Overview
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