SEO Intern – Upgrow – Remote

Summary
Ahoy there! Upgrow is a digital marketing agency focused on PPC and SEO, looking for someone to join us and our SEO discipline. To get right to it, our goal is to be THE BEST partner for high-growth tech and finance companies, and we need your help to make it happen!
Our internship program is a 6-month program where you will be trained and exposed to real-world clients with real budgets, where you can have a meaningful impact. A full-time employment may be offered during or at the end of the internship program (although this is not guaranteed).
This is PERFECT for someone who is passionate about SEO and who loves working in a fast-paced agency environment, is obsessed with delivering results yet also be a part of a close-knit, supportive team that strongly believes in empowerment and collaborative contribution – without micromanagement or a lot of red tape. You’ll work with some great people, learn and grow daily, and work on some very cool projects.

• Company Overview, Upgrow is a performance-driven digital marketing agency primarily working with B2B tech, finance, and healthcare brands. More on us further down.
• We work with fast-growing, world-class companies like Leesa, TalkDesk, SingleStore, (and more) to scale lead and sales generation.
• Tech-empowered (eg, using tools and processes to automate boring tasks)
• A small but mighty team of ~23
• Check us out at: www.Upgrow.io

• Role Overview, SEO Intern
• As a SEO Intern at Upgrow you will be:
• Supporting and reporting to our SEO Managers who will provide tasks and instructions for you
• Handling performance reporting, research, task execution, content creation, and link-building email outreach

• Experience/skills required =
• Experience (professional or personal) in computer science, software development, and/or digital marketing – especially SEO.
• Knowledge of development and technical topics is a plus as many of our clients are in highly technical industries
• Demonstrable ability to complete tasks with ambiguity and adhere to deadlines
• Well-organized and process-driven
• Strong data analysis skills
• Strong writing and editing skills, able to create compelling content

• *

Location = 100% remote, *but* working in US timezones.* We are not a micro-managing kind of company at all, but aligning your availability with clients and colleagues is important. Where is the team?

• Founder and about half the team are in San Francisco, CA
• Three in Texas (yeehaw!)
• The rest range from Hawaii to Rhode Island and all parts between
• Clients are all across the US, even some in Europe and India.

• Work culture = A lot of ownership and accountability, mixed with the support of processes and people with whom you’ll work closely. We don’t have excessive internal meetings, and you’ll have regular (but not redundant) strategy calls with clients. Otherwise, you get to spend most of your days doing REAL SEO WORK!
• btw, our work hours are typically your standard 40/wk. Core working hours are 9am to 5pm in your time zone (except EST which is 10am to 6pm).

• Salary
• Hourly Paid Role: $17.50/hour
• Eligible for SEO Specialist full-time position with salary and benefits after 6-month internship completion

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Many job descriptions are quick and generic, leaving you with lots of questions. This is meant to be a comprehensive look at the role, who it’s a good fit for, and how we operate as a company. With that disclaimer, you officially can’t get mad that it’s long!
Here we go…
About the Team
Here’s how the team is structured – and where you’ll fit.
SEO Director is where the buck stops for all things PPC. This leader develops how Upgrow positions, executes, reports, and plans PPC for the entire agency. All other SEO roles report directly to the Director. They are the primary decision-maker on tools, vendors, and roles.
SEO Managers own the complete success of a few clients each, including running the strategy, working with them to get stuff done, and managing all the work that goes into it. Our current SEO Managers are fantastic and will help you get up to speed as well as provide an excellent sounding board for ideas or questions.
SEO Specialists supports the SEO Manager in implementation, reporting, communications, research, and other areas as needed. We currently have 2 SEO Specialists who are hard-working and super-friendly with a hunger to grow!
SEO Intern (this position) supports the SEO Specialists and Managers in various areas of SEO including link-building, content writing, reporting, research, and task management. Our previous 2 SEO interns have graduated to SEO Specialist – creating this current opening.
Co-Founders contribute to key client strategies, support team development, handle sales, and help drive the agency’s direction.
And as a side note, we love keeping a “business casual” sort of virtual work environment that’s fun, positive, and encouraging. That said, we work hard and demand results from ourselves but also do it because we like accomplishing big things, not only because it’s technically our job.
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What’s important to us

• Having a life
• You’ll see the words “ownership” and “accountability” here a lot, but we also extend that to taking care of yourself. Burnout is ultimately not in anyone’s self-interests. This is reflected in:
• Workload (eg we hire more great people ASAP when we see client load getting too high or someone leaves)
• Set core work hours (responding after hours is not required)
• Open communication (speak directly to the founders if you need anything)

• Doing work that matters
• Doing repetitive busy work for optics alone is not what we’re about
• We want to create the best methods for doing things efficiently and always look for ways to improve further
• Creating thoughtful strategies and tactics is what sets us apart and keeps us excited every single day

About the Role
The basics — > what the job consists of, and who we’re looking for.
Responsibilities
You’ll be doing stuff like:

• Supporting and reporting to our SEO Managers who will provide tasks and instructions for you
• Handling performance reporting, research, task execution, content creation, and link-building email outreach
• Doing extensive keywords research and compiling information we’ll use to create content that ranks
• Analyzing performance data to identify opportunities
• Taking notes and following up with action items coming out of meetings

Who we’re looking for (skills)

• Lifetime learner
• Someone who seeks opportunities to grow, loves to challenge themselves with specific goals, embrace change and strive to make progress. You will be learning a lot in this role and need to be up for that challenge.

• Ultimate Ownership
• Look, challenges come up and we need a juggernaut who can find a way through. Particularly in a virtual environment, it’s important to be able to figure some things out and know when to ask for help. If you love owning projecting, self-learning from Google and YouTube, and always improving – then you’ll love this role.

• Analytics-minded
• Practically speaking, it means experience in Google Analytics, Google Search Console, and any other analytics platforms
• More importantly, you have to be genuinely interested in quantifying everything, learning to think in numbers and be open to picking up new tools

• Process-oriented
• We are big on building processes. You’ll have a bunch of processes and onboarding materials that will guide you to do your job, and then be in a position to contribute to those very processes yourself.

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Is this a good fit for me?
Obviously, we’re biased, but here is our honest (as can be) assessment of the pros/cons of working at Upgrow — in this role.
Benefits to you and your career

• Turn your background and passion into working with a best-in-class SEO program
• Your career experience has led you to this point where you’re ready to really dive into an SEO focused role. Ready to take it to the next level? Let’s do this!

• Do really cool sh*@!
• Here, you are not just a cog in a machine where making a real impact is nearly impossible. This is your opportunity to step up to the plate and be a real contributor – this is the role in your career that you’ll look back on fondly and know you were a part of something truly special and innovative.

• Career upside
• You’ll be eligible for an SEO Specialist full-time position with salary and benefits after 6-month internship completion.

Who would NOT want to take this role
A good match for any role requires a great fit between team members and the company. There are amazing people who aren’t in the right time/space in their careers to thrive and appreciate every role. . . and that’s totally ok! Just trying to keep it real here.
It might not be a good fit for you, IF:

• You want to stay in your comfort zone
• You’ll have the opportunity to solve new problems and help us evolve the way we think about working with fast-growing companies. If you don’t like geeking out on new information from forums, Google, and Youtube then you’ll get frustrated fast. We all solve new problems on a regular basis, which is exciting to some – but not what everyone is looking for.

• You really want an office and are apprehensive of remote work
• We’re fully distributed and that’s our long-term plan. It does take some discipline to work on your own and focus.

• You want a freelance style work schedule
• If your schedule requires high flexibility or you prefer working exclusively in the middle of the night then this probably isn’t your gig. If you are backpacking across Europe with sometimes spotty wifi then you’re also going to have a hard time.

Examples of backgrounds/experiences that may be a great fit
This is NOT some definitive list; more so, to show examples that different types of people could kill it in this role. For example:

• You have a real interest in SEO and want to go all in on learning the trade. If you’ve done SEO for a personal site or small business to learn the fundamentals, you can take it to the next level working on SEO for big brands and under the guidance of SEO experts.

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About Upgrow
We think about performance digital marketing and SEO more holistically than many agencies in our own, totally-not-self-righteous opinion.
We want to give ourselves no excuses (or at least as few excuses as possible). So what does that mean?

• Focused on scaling our success
• We don’t want to get comfortable, it sounds way too boring. That’s why we’re always adding new software, developing better processes, hiring for new disciplines, and seeking efficiency and automation wherever we can.

• High-touch, long-term client work
• Our clients are primarily funded startups and established companies. Mostly B2B tech, finance, and healthcare. We don’t plan to have 100’s of clients but instead 10’s of clients that we deliver comprehensive, highly engaged consultation and implementation for.

• Fullstack performance marketing
• SEO alone isn’t performance marketing. That’s why Upgrow also offers PPC, design, content writing, web analytics, and conversion rate optimization services so if any point in the sales funnel isn’t working… we can fix it.

How We Hire: A Look Inside Our Hiring Process

• Apply Online
• Now that you have found a position that you have matched your skills and interests it’s time to apply!

• Application Review
• Applications are read first by our friendly recruiter and hiring manager. If we find that you are a potential match, we will reach out by email to schedule a call with you to learn more about your skills and experience.

• **The interviews-**Our interview process consists of 3 interviews and a questionnaire.
• 1) Short conversation via Zoom video with our Administrative Coordinator.
• 2) Conversation with our SEO Director and co-founder, Ryder. He will give you a feel for the role/company, and ask you some questions to better understand your background, experience, and fit.
• 3) Conversation with our co-founder, Danny. He will dig in deep about the culture here at Upgrow.
• ** Questionnaire -**we will ask you to complete a small (20-25 minute) questionnaire. (This helps us understand how you think and approach common SEO tasks.)

You’re in!– After the interview process, we will review everything and make a decision as a team. If it’s a great fit, we’ll present you with an offer and review everything on a call. If you accept you’ll be part of the team and begin planning for the onboarding process!

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Job Type: Full-time

Pay: $17.50 per hour