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SEO Analyst

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ACCO Brands

Company: accobrands

Achieve. Create. Collaborate. Organize.
Essential brands. Innovative products. Smart investment. Winning team. This is what you will find at ACCO Brands. We are passionate about building a culture that is committed to the success of our employees. If you are looking for an organization that offers rewarding opportunities and is dedicated to team orientation, learning and development, and flourishes with success, we invite you to be a part of building our company for the future.

Job Summary

The SEO Analyst is an integral part of the Digital Enablement Team by being the primary person responsible for conducting keyword research, monitor website traffic and develop improvement strategies to ensure the best possible user experience. This person is the liaison between the Ecommerce & Digital Enablement team and the Product & Brand Marketing teams.

Responsibilities

  • Carrying out keyword research using software such as SEMRush to optimize web content for D2C & D2B sites
  • Tracking metrics such as organic traffic, conversion rates and time spent on page using platforms such as Google Analytics
  • Monitoring and reporting on search trends and SEO performance to the SVP, CMO or Marketing, VP of Marketing and Senior Director of E-Commerce and Marketing Enablement monthly
  • Analyzing websites and social media pages to make recommendations for improvement
  • Performing competitor analysis to identify content gaps and areas for improvement and reporting to the US Sales Senior Leadership team quarterly
  • Staying up to date with new SEO, social media and digital marketing industry trends, tools and practices
  • Implementing link building strategies
  • Provide input and analysis to VP of Product Development and Product Marketing managers for New Product Development & insights
  • Making suggestions for SEO-friendly content creation
  • Providing keyword insights and SEO advice for other teams within the organization
  • Optimizing webpages for mobile devices
  • Use excel, tableau and other reporting dashboards to compile reports

Qualifications

  • Bachelor’s degree in Marketing or comparable work experience
  • 3 to 5 years of SEO, digital or marketing experience
  • Understanding of market research and performance
  • Comprehensive understanding of digital marketing
  • Project management experience is beneficial
  • Strong project management, organizational and planning skills
  • Advanced experience with MS-Excel, MS-Word, MS-PowerPoint
  • Experience using data and metrics to measure performance and determine improvements, ideally Google Analytics
  • Ability to connect insights and recommendations to support brand goals and business objectives
  • Ability to work in a fast-paced environment where priorities change often
  • Strong interpersonal skills: a team player, positive and collaborative
  • Willingness to work in a hybrid environment (Monday through Wednesday in-office, Lake Zurich, IL) and travel on a limited basis

 

#LI-Hybrid

About Us:

You know our brands. You love our brands. You just may not know they are ours.

If you have touched a PowerA® gaming controller, a Five Star® notebook, a Swingline® stapler, a Quartet® dry erase board, or a Kensington® computer mouse, you have touched part of ACCO Brands Corporation. With annual revenues of over $2 Billion, ACCO Brands (NYSE: ACCO) designs, markets, manufactures and sells branded academic, consumer and business products globally. The power of our brands, our unmatched global customer reach, and our strategic market strengths put us in a position to achieve global leadership and growth. We’re proud of our long history of industry leadership and innovation and are focused on delivering exceptional value to our customers by providing unique, cutting-edge, branded products.

Apply now and build a successful future with ACCO Brands.

More information about ACCO Brands, the Home of Great Brands Built by Great People, can be found at www.accobrands.com.

 

Equal Opportunity Employer

At ACCO Brands, we are committed to providing an environment of fairness and mutual respect where equal employment opportunities are available to all applicants and team members without regard to race, color, religion, age, sex, sexual orientation, gender identity, marital status, national origin, physical and mental disability, veteran status, and any other characteristic protected by applicable law. ACCO Brands believes that a diverse and inclusive work environment is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

 

AODA

Accommodation for applicants with disabilities will be provided in all parts of the recruiting process as required under the ACCO Brands Canada AODA policy.  Applicants are asked to make their needs known in advance.


Nearest Major Market: Chicago

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