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Job Type

Full Job Description


Job Location

USA, Louisville, KY


USA, Atlanta, GA, USA, Chicago, IL, USA, Columbus, OH, USA, Indianapolis, IN, USA, Nashville, TN 

Job Posting Title

Senior Digital eCommerce Marketing Strategist (Remote)


The Challenge

The Digital eCommerce Senior Specialist will be responsible for developing, executing, and optimizing the digital GE and GE Profile brands and DTC experience on to drive increased site traffic and online conversion for the GE and GE Profile brands. The Digital eCommerce Sr. Specialist will work with a cross-functional team to build the best-in class digital experience for these household (GE) and technology leading (GE Profile) brands by driving aligned strategy with Digital, Brand, National Ad, Digital Tech, UX Design, Sales teams, and agency partners.


What you will Do

Essential Responsibilities

  • Responsible for developing and launching the ecommerce strategy for the website focused on improving consumer experience, growth, consumer acquisitions and retention
  • Analyze and develop onsite optimization for web commerce including the GE/Profile value propositions, NPI launches, product selection, sorting rules, bundle creation and product/service cross-sell and up-sell
  • Translate business, marketing and new product objectives into cohesive and simple consumer facing web pages and programs that exceed consumer journey expectations
  • Build content strategy for these brands bringing it to life on the web site.
  • Understand Search Engine Optimization (SEO) and Search Engine Marketing (SEM) efforts
  • Track, measure, optimize and report on core KPIs including web sessions, time on site, conversion, page views, site speed, bounce rate, click pathing, Where to Buy lead generation, site search performance and sales
  • Work with ‘internal’ owner channel team on strategic requests and projects. Put tickets in the Jira system, aggregate necessary info, hold meetings and perform all necessary tasks to move items through the workflow process from start to finish
  • Engage and manage cross-functional team in continuous feedback cycle, streamlining and prioritizing ongoing requests to support key brand initiatives with sound digital strategy execution
  • Drive continued site enhancements based on latest trends in the ecommerce while managing day to day operations
  • Lead key stakeholder meetings driving alignment on priorities, executing on time and on budget
  • Work collaboratively within our matrixed organization to build robust and meaningful content for the GE and GE Profile target segments
  • Think strategically and tactically while balancing competing priorities
  • Partner with key agencies, I/T teams, digital team, brand, advertising, merchandising, product teams, legal, communications and PR, to ensure consistency across all consumer touch points
  • Evaluate consumer research, market conditions and competitor data to recommend future actions
  • Drive regular leadership report outs on digital marketing performance


What you need to Succeed

Minimum Qualifications/Requirements

  • Bachelor’s degree from an accredited university or college; marketing or business administration preferred
  • 5 years of experience in one or more of the following areas: digital / brand marketing, traditional marketing, or media
  • Minimum 2 years of prior e-commerce experience
  • Experience in setting and managing sales and margin goals, as well as the ability to establish and interpret relevant KPIs / performance and optimize merchandising plans to drive sales
  • Prior experience working with web analytics, digital tools / technology, and multiple vendor/agency partners
  • Strong collaboration skills with demonstrated ability to form strong partnerships and working relationships within the team, cross-functional and with vendor/agency partners
  • Excellent verbal, written, presentation and interpersonal communications skills


Desired Characteristics/Preferred Qualifications

  • Master’s Degree in Marketing, Business or Finance
  • Experience working with multiple brands in an omni-channel environment
  • Demonstrated self-starter with the ability to work in a very fast-paced, matrixed organization serving as a catalyst for change and managing multiple work streams simultaneously
  • The ability to understand and explain complex issues, but also clearly identify and communicate the situation at a high level
  • Ability to present and influence leadership in a clear and concise manner on Digital e-commerce progress and key learnings
  • Willingness to work hard and contribute positively to a unique, fun, and exceptional company culture
  • Exhibit professional initiative and entrepreneurial drive
  • Portfolio of successful implementations and performance in previous roles


GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Tagged as: SEO, strategy, WEB

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