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Job Summary:

The Search Engine Optimization (SEO) Manager will be responsible for identifying and implementing search engine optimization efforts so that keyword searches and organic search engine traffic will attract more visits to our marketing websites.

  • Develop, lead, and execute organic marketing strategies and roadmap that leverage data driven insights with key business partners across the organization.
  • Evangelize and educate stakeholders throughout the organization by sharing the opportunity of SEO within several disciplines (UX, Marketing, Content, Local, etc.)
  • Collaborate with external agency on topic and keyword research and competitive analysis to guide SEO strategy across different digital properties.
  • Work cross-functionally with D2C, product, UX, paid, and brand teams to align SEO with companywide business goals and objectives. Coordinate implementation with internal and external teams.
  • Champion data-driven testing initiatives to identify opportunities and scale acquisition efficiently.
  • Develop and implement a link building plan.
  • Develop analysis that provide conclusions into customer behavior and communicate those conclusions clearly with key stakeholders.
  • Functions with highest level of autonomy on requests/projects/problems of highly complex business issues.
  • Uses highly specialized technical skills and industry knowledge to provide leadership to team on project/programs.
  • Maintains in-depth understanding of product landscape and applications for advanced analytics, as well as attribution management and tracking.
  • Considered a subject matter resource and maintains relationships by utilizing expertise in one or more areas of digital marketing or performance marketing channels.
  • Effectively creates and communicates messages/results to wide range of both internal and external audiences.
Prioritization of SEO opportunities
  • Develop a strong working relationship with Engineering and external SEO agency to understand and prioritize the current SEO opportunities.
Implementation of prioritized projects
  • Hands on execution of SEO improvements including coordination with engineering on implementation of SEO. Strong partnership with engineering department is needed.
Ensure all website related content incorporates SEO best practices.
  • Partner with copywriting, marketing and D2C team to ensure content appearing on the website is developed with SEO related data, insights and SEO best practices.
Use SEO improvements to influence paid search strategy
  • Develop keyword reporting that provides insights to the paid search team to ensure proper spending on keywords.
Develop SEO report card
  • Develop an ROI based reporting structure and cadence for internal audience (manager, department head, engineering) as well as one for the board.
Education, Knowledge, and Experience
  • 5+ years of hands-on SEO experience in developing, leading, and implementing SEO strategies and recommendations
  • Extensive knowledge of current SEO best practices with strong technical SEO background experience or another area of expertise within SEO (ex: Content, Local, AI/Automation)
  • Advanced communication and presentation skills with ability to convey complex ideas to executive level audiences
  • Advanced collaboration skills in partnering/working across different business areas (UX, developers, engineers, public relations, social media, etc.) to implement SEO recommendations
  • Advanced experience with Google Analytics and Google Search Console tools
  • Experience working with technical SEO tools such as Screaming Frog, SEMRush, and Moz
  • Excellent analytical, prioritization, organizational, and quantitative skills

9157 Direct to Consumer

Time Type:

Full time

Commitment to Equal Opportunity
PPLSI conforms to all the laws, statutes, and regulations concerning equal employment opportunities. We strongly encourage women, minorities, individuals with disabilities and veterans to apply to all of our job openings. We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, status as a protected veteran, and basis of disability or any other federal, state or local protected class. We prohibit retaliation against individuals who bring forth any concerns, orally or in writing, to the employer or the government, or against any individuals who assist or participate in the investigation of any concerns or otherwise oppose discrimination.
If you require a reasonable accommodation to complete the application process, please contact Human Resources at:

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