Head of Marketing – MarTech Events

 

£55k-£65k DOE + bonus

 

London (hybrid)

 

Our client is looking for an experienced B2B events marketing leader with excellent business acumen to generate; lead; and deliver top class marketing campaigns across their MarTech event portfolio. Could you fit the bill?

Savvy Media are working with one of the world’s fastest-growing exhibitions enterprises to find a dedicated; versatile; and business-savvy Head of Marketing for their marketing technology shows. You will be leading the development; implementation; analysis; and optimisation of all event marketing campaigns across all channels. Online; social; email; content marketing; and telemarketing will be key foci for these campaigns.

 

Key responsibilities:

 

  • Leading the development of all event marketing campaigns across all channels;
  • Ensuring implementation of effective strategy, leading to event audience scale and quality growth, and an uptake in exhibitors and sponsor partners;
  • Prudent use of customer analytics in developing optimal audience-targeted activity;
  • Reviewing and reporting;
  • Developing brand identity in consultation with senior internal stakeholders, and collaborating with them to garner insight and develop best marketing and branding strategy;
  • Sourcing best talent to ensure all teams have those with specialist skill sets;
  • Monitoring and reviewing all marketing activities; their results; and ROI;
  • Working with the Show/Managing Directors to provide analysis that helps guide messages and targets appropriate audience segments;
  • Developing industry relationships to ensure knowledge is up to date; and to aid bespoke campaign design;
  • Oversight of paid media and organic planning/execution; Identifying new revenue opportunities in conjunction with the MD and Show Directors;
  • Developing plans to drive registrations and sales;
  • Ensuring that data protection rules are adhered to in conjunction with the Head of Data;
  • Budget setting and management.

 

The ideal candidate will have the following attributes:

 

  • Organised; determined; and self-driven;
  • Proven experience in leading a team through day-to-day responsibilities, while project managing larger ad hoc projects;
  • Fantastic creativity and detail in outlining and fleshing out marketing plans; Knowledge of best practice in SEO; lead gen; and affiliate marketing;
  • Ability to develop strong internal and external stakeholder relationships;
  • Excellent understanding of regulations, professional standards, policies, procedures, and legislation;
  • Competency in softwares such as MS Office; Dot Digital; ASP; Hootsuite; Google (and Google Analytics); Data Studio; Wordpress; Keyword Builder; Hubspot; Salesforce; SEMrush et al;
  • Expertise in developing key relationships (professional/trade; associations and official bodies; unions; relevant governmental functions);
  • Execution and optimisation nous to ensure performance to agreed KPIs;
  • Management experience of the creative/design process for marketing materials, including the update and development of existing materials plus the creation of new material in line with the marketing strategy;
  • Database management and growth.

 

This is a fantastic role with a fast-growing events business. Do you fit the bill? Get in touch now for immediate consideration! #beSAVVY

Source

Job Overview
We use cookies to improve your experience on our website. By browsing this website, you agree to our use of cookies.

Sign in

Sign Up

Forgotten Password

Cart

Cart

Share