PPC Specialist – Google/FB/Amazon – WindRider – Remote

Benefits

Time Requirements: Full-Time

Benefits: Employee discount, healthcare stipend, remote work optional

About the Company:

WindRider is one of the fastest growing companies in the outdoor/fishing apparel industry. We help people enjoy more time outdoors by providing high quality gear without the heavy mark-ups. Our core values are as follows:

• Genuine- The cornerstone of WindRider is fun. Life is too short to not have a good time and we seek to have employees enjoy their work and to help other people have more fun outdoors.

• Nimbleness – Be willing to move quickly, listen to customers and staff, don’t assume you know best.

• Longevity – We prioritize the long term. When considering business decisions and products we seek to think in decades not months or years.

• People First – We believe in putting people first. This starts with our employees, we believe that happy and engaged employees will take care of the customers at the highest level.

Job brief

We are looking for a PPC (Pay Per Click) Manager to run PPC on traditional platforms as well as our Amazon account.

In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.

Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities

• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends

Requirements and skills

• Proven experience as a PPC Manager or Digital Marketing Specialist
• Experience in Amazon PPC
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook)
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Expert with Microsoft Excel
• Excellent communication skills
• Analytical thinking with strong math skills
• BSc/BA in Marketing, Digital Media or a related field; AdWords certification is a plus

Job Type: Full-time

Pay: $51,762.00 – $56,645.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Self-determined schedule

Experience:

• PPC Campaign Management: 3 years (Required)

Work Location: Remote