Marketing Program Management Specialist – Schneider Electric – Nashville, TN

Job Description:

• Plan a variety of MarCom campaigns by partnering with the Channel & Segment Marketing leaders, thought leadership team, deployment team, and internal/external agencies.
• Create and manage the campaign calendar, program documentation, inbound/outbound assets, dependencies, deliverables, and timelines.
• Oversee work with the internal and external agency personnel & vendors – designers, animators, printers, etc.
• Follow and communicate brand standards to all stakeholders
• Orchestrate deployment team for media placements, web pages, marketing automation, events and public relations to ensure tactics are working in unison.
• Devise A/B and multivariate testing techniques across channels (web, email, landing pages etc.) to make campaigns more effective in a short timeframe.
• Deliver campaigns on time.
• Proactively manage the campaign budget by taking corrective actions to throttle up/down based on performance.
• Manage pipeline and follow up
• Manage issues that arise during the campaign and escalate as necessary.
• Monitor and report on health & velocity of the demand waterfall – impressions, web traffic, inquiries, opportunities, closed/won sales.
• Provide detailed analysis and reporting of each campaign, including insights, interpretation, commentary and recommendations.
• Usage of various marketing technologies – workflow management, content management systems, CRM, marketing automation, social media management, business intelligence, web analytics platforms.

• Bachelor’s degree in marketing or communications required, professional project management a plus.
• 3-5 years of marketing experience with majority of experience centered around acquisition and engagement via digital marketing channels including SEO/SEM, web, social, email, online advertising and analytic tools.
• Experience with Marketo or equivalent platform highly desired
• Strong knowledge and understanding of current trends in marketing technology and digital media highly desired
• Brand experience in the industry and/or technology sector a plus
• Experience in developing and executing integrated marketing plans (demand generation and brand building)
• Demonstrated experience using data and metrics to measure performance and adjust accordingly
• Strong verbal and written communication skills
• Strong customer first orientation
• Innovative and creative
• Ability to work independently and adapt in an ever-changing work environment
• High degree of initiative and pro-active approach
• Strong project management skills & ability to handle multiple projects at once
• Well-organized and detail-oriented
• Ability to travel domestically
• Experience with Microsoft Office (Word, Excel, PowerPoint)

(External) English Qualifications:

• Well-being programs provide the ability to earn rewards through free annual health evaluations, flu shots, health coaching, tobacco cessation and more
• Eight free counseling sessions per incident through the Employee Assistance Program
• Paid holidays, PTO without accrual, ability to purchase additional PTO
• Paid family leave after the birth or adoption of a child
• Paid leave to care for a family member with a critical illness or to provide assistance to an elderly parent transitioning living arrangements
• Flexible work arrangements for better work/life balance
• Free Care.com membership and company-subsidized back-up care
• Employee recognition awards
• Home office furniture package
• $25 new hire gift to be donated to the charity of your choice
• Dollars for Doers volunteer program
• Matching personal charitable gifts

(External) English Company Boiler Plate: