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Team/Department Description:

Auctane, home of the world’s leading e-commerce shipping solutions, is growing quickly and has an immediate need for a results-driven SEO Manager. We’re looking for an exceptionally organized individual to build and execute an organic strategy that will grow traffic and revenue across a portfolio of ecommerce shipping software brands, including ShipStation, Stamps, ShippingEasy, and ShipEngine.

Responsibilities:

  1. Become an expert in our customers, our products, and the ecommerce shipping space.
  2. Develop and execute a comprehensive SEO strategy to drive organic traffic and revenue for our industry  leading shipping brands, including ShipStation and ShipEngine.
  3. Be the in-house SEO expert providing direction, strategy, and operational excellence that will grow organic traffic and revenue.
  4. Manage the relationship with our SEO agency, providing direction and weekly feedback. Implement recommended changes.
  5. Partner with our Brand Managers to understand their revenue goals and provide guidance on how organic search can help them reach their targets.
  6. Build monthly SEO targets and measure performance against spend and desired outcomes. Identify, track, and report on SEO KPIs to the larger team on a monthly basis.
  7. Conduct keyword research and content gap analysis to find and implement opportunities for optimization.
  8. Provide on page recommendations for marketing sites, blogs, and other web properties.
  9. Optimize website content and structure for search engines, including meta tags, header tags, and alt text.
  10. Monitor and analyze search engine rankings and traffic patterns to identify opportunities for improvement.
  11. Collaborate with cross-functional teams to identify optimization opportunities and implement changes to website and content.
  12. Track and correct website errors on an ongoing basis.
  13. Stay up-to-date with the latest SEO trends and best practices, and continuously evaluate and improve our SEO strategy.
  14. Develop and maintain the processes and tools for active SEO monitoring.
  15. Provide support for other digital projects and Auctane brands as needed.

Required Education and/or Experience:                  

  • Bachelor’s degree in marketing, communications, or related field.
  • 3 – 5 years of experience in SEO, with a proven track record of driving organic traffic and improving search engine rankings.

Skills and Knowledge:

  • In-depth knowledge of SEO best practices, techniques, and tools.
  • A well rounded expert with technical and on-page SEO experience.
  • Deep experience with keyword research, mapping, and ranking.
  • Proven track record of improving outcomes from SEO
  • Excellent written and verbal communication skills, with the ability to effectively communicate SEO strategies and results to internal stakeholders.
  • Ability to meet multiple concurrent deadlines in a fast-paced environment.
  • Be a self-starter: high level of initiative and follow-through.
  • Strong analytical approach to acquisition metrics, measurement, and campaign performance.
  • Experience working on many brands at once is a plus.

 Travel Requirements:

  • Less than 10%

Additional Positon Duties: (The following is a list of what all employees, except those with medical accommodation, may be regularly required to do.)

  • Sit for prolonged periods of time
  • Utilize wrist and hands for a prolonged period of time
  • Walk short distances
  • Stand for short periods
  • Speaking and conversing with others
  • Lift up to 25lbs without assistance up to chest height

Equal Opportunity Employer/Veterans/Disabled

If you are based in California, we encourage you to read this important information about the ShipStation Privacy Policy for California residents linked here.

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