Director, Content Marketing – HotSchedules – Remote

Job Type

Full-time

Fourth is the world’s largest and fastest-growing global leader of end-to-end restaurant and hospitality management technology solutions. We pride ourselves on delivering a world-class SaaS experience for our clients by building long term partnerships starting from the first phone call. We know our recipe for success at Fourth is our amazing team… and that starts with hiring the right people!

Interested in joining our smart, fun, and talented team?

We are seeking a
Director, Content Marketing to help lay the foundation for growth at Fourth. This individual will help build a new content marketing strategy from the ground up. Specifically, the Director will help build a robust content marketing capability within Fourth that will power future digital & customer growth, and they will lead the framing of our content marketing goals, approach, and measurement that drive increases in brand equity, awareness, consideration, traffic, and conversion/retention across digital properties.

As Content Marketing Director, you will work closely with the Marketing, Sales, Operations, and Customer Success Teams to build and drive the strategic vision for an end-to-end content strategy to promote Fourth’s brand, thought leadership and value proposition to the market. You will report to the VP, Marketing and will have content specialists as direct reports.

With our Customer Success Team, you will identify and recruit top-tier customer advocates for case studies and testimonials and foster strategic relationships with customers for various organizational initiatives. You will develop communication programs to keep customers informed about new products and offerings, plan customer advisory events, and build community and engagement through our Fourth Community and Customer Success Portal.

The Role. . .

• • Owning soup-to-nuts content marketing strategy, including the strategic roadmap development, channel plans, operating model definition, identification of needed technology, content and promotion calendar creation, and definition of major KPIs. Collaboration across the marketing team is essential to achieve these goals, working with product marketing, demand gen and marketing operations.
  • Driving strategic vision for a broader content strategy capability, including defining a mixture of internal, external, and agency partnerships; working to inform the creative vision and voice for Fourth’s brand
  • Developing highly creative and effective content and distribution strategies across the web, mobile, social, video, and other multimedia channels that entice key audiences with compelling imagery, messaging, and storytelling
  • Crafting a customer-centric communication plans that educates customers, engages them in our community, increase brand affinity, conversion, and traffic, and ultimately builds confidence in and preference for Fourth as their trusted partner
  • Working with customer success team to identify customers to capture powerful stories about the impact of Fourth products and services on their organizations, packaging and bringing these stories to life via written case studies, testimonials, fireside chats, videos and more.
  • Bringing excellence in thought leadership around content development, engagement practices, measurement, and process.
  • Leading the development and execution of customer engagement events, including roundtables, and customer advisory sessions
  • Building strong collaborative relationships across analytics, SEO, Product, PR, creative, and external agencies, and business teams during fast paced delivery cycles, and ultimately managing the delivery of a content calendar and publishing of regular content.
  • Spearheading the identification, development, and deployment of in-house content creation, guidelines, templates, and processes, as well as sourcing and managing external content partnerships.
  • Charting a learning agenda for content marketing, with a particular focus on driving measurement and highlighting the quantitative impact of content on core KPIs; in partnership with analytics, frame up a robust, quantitative measurement approach to directly tie content to end business outcomes (financial and brand metrics).
  • Painting a picture of the role of content marketing and evangelizing the team’s accomplishments with senior executives, keeping a finger on the pulse of changing priorities within overall enterprise to further orient the team’s direction.

The Ideal Candidate. . .

• • 10+ years of marketing experience in an enterprise/ SaaS environment
  • Strong customer marketing experience and/or role with deep engagement with customers
  • Excellent storytelling skills – the ability to extract key “nuggets” from customer stories to show business impact in a compelling way
  • Excellent writing and editing skills with examples – articles, emails, blog posts
  • The ultimate can-do attitude & growth mindset
  • Executive presence: strong interpersonal skills; comfortable engaging with customers and building relationships
  • Experience in Project Management: defining requirements, scoping of project, planning activities
  • Knowledge and experience with CRM (SFDC) and marketing automation tools (Marketo)

Fourth Perks: Unlimited PTO, Health, Dental, Vision, 401K match, Charity Days, Parental Leave, Flexible Work Environment, just to name a few…

In July 2019 Fourth joined forces with HotSchedules to become the global leader in end-to-end restaurant and hospitality management technology solutions. Together, the merged company now represents the world’s largest and only provider of end-to-end restaurant and hospitality management solutions for customers across the globe and of all sizes—from a single location or franchisee restaurant to a global restaurant or hotel chain. The combined company’s complete software-as-service (SaaS) solution suite including scheduling, time & attendance, applicant tracking, training, inventory management / procurement, HR / benefits and payroll services now serves customers in 120,000 locations worldwide and is supported by a dedicated, unified team across offices in the US, UK, Bulgaria, China, Australia, and UAE.