Digital Marketing SEM Analyst – Piper Companies – Remote

Pulled from the full job description

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Piper Companies is looking for a Digital Marketing Analyst, SEM for a leading Virtual Health Provider for a Remote Opportunity.

 

Responsibilities for the Digital Marketing Analyst, SEM:

• You will use your paid search expertise to grow out our paid search program while improving efficiency and assisting with SEO change
• Analyze marketing results and apply rigorous attribution methodologies to understand our ROAS and CAC across paid search
• Assist in budget forecasting and KPI performance tracking through the creation of necessary dashboards

 

Qualifications for the Digital Marketing Analyst, SEM:

• At least 2 years of hands-on SEM experience in both Google Ads and Bing Ads
• At least 2 years analyzing marketing results to apply attribution methodologies to understand ROAS and CAC across paid search
• Experience conducting A/B tests to help identify opportunities for campaign performance improvement
• Experience in budget forecasting and KPI performance tracking through the creation of necessary dashboards
• Experience scaling and building paid search accounts with 6 figure, monthly budgets
• Skilled user in Excel to use formulas, functions, and pivot tables
• Experience working in Google Analytics (certification preferred)
• Experience using third-party platforms like SA360, Marin, or Skai
• SEO experience
• BA/BS in Marketing, Business, or related discipline

 

Compensation for the Digital Marketing Analyst, SEM:

• Compensation is up to $95K with Equity potential!
• Direct Hire, Remote Opportunity
• Comprehensive Medical benefits: Medical, Dental, Vision, 401K, PTO, Profit Sharing

 

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