Digital Marketing Analyst II

Overview:

Responsibilities:

• Collaborate with business stakeholders to understand goals, objectives and establish KPIs
• Support product releases and campaign measurement by developing reports that monitor behavior and performance, and delivering analysis through actionable insights
• Analyze data across multiple marketing channels such as SEO, Website, Email, App, Social, Paid Media, Direct Mail, etc, applying the right analytical techniques where appropriate
• Identify data discrepancies and collaborate with Integrations or Development teams for support
• Lead GMF’s Search Engine Optimization (SEO) strategy and platform
• Support experimentation and testing (A/B, multivariate, etc)
• Perform other duties as assigned
• Conform with all company policies and procedures

Qualifications:

• Ability to communicate story behind the numbers with legibility and clarity
• Strong knowledge of current Digital Search approaches, with strong understanding of SEO
• Familiarity with industry SEO tools such as MOZ, SEMRush and/or Google Search Console
• Strong familiarity with Web Analytics tools, with past hands-on experience with either Adobe or Google Analytics
• Experience with industry tools for dashboarding and analysis such as PowerBI and/or Tableau and Excel
• Knowledge of methodologies, theory/practice and tools used in testing and experimentation
• Strong understanding of the typical KPIs used in digital marketing, and the tools used for analyzing and sharing data with stakeholders

• Ability to conduct data analysis and leverage data and analytics to solve problems and answer questions
• Critical thinking skills – capable of understanding how measurement connects to business goals and objectives
• Passion for diving into data to uncover key insights into performance
• Ability to manage and maintain multiple projects simultaneously
• Ability to understand and explain complex issues to different experience levels
• Strong written and verbal presentation skills
• Exceptional data and analysis skills
• Ability to gather feedback/input and gain consensus among disparate teams and departments

• Bachelor’s Degree in Marketing, Economics, Business Administration, Statistics, or other quantitative discipline; or equivalent work experience required
• Master’s Degree in a quantitative discipline preferred

• 3-5 years of total relevant experience required
• 2-3 years experience in Digital Search required
• 2-3 years experience in Web Analytics required
• 2-3 years experience in Adobe Analytics preferred

• Normal office environment
• Subject to stressful situations
• Flexible schedule with possibility of working long hours including weekends/holidays, occasional overtime or split shifts may be required
• Limited travel may be required to support business needs
• Strong focus on providing quality service to internal and external customers