Full Job Description

Overview:

Digital Marketing Analysts work across teams and channels to evaluate the effectiveness of the company’s marketing efforts to support data-driven decision-making. This team member plays a critical role in matching the science of measurement with the goals of the business. Analysts are involved in all phases of the measurement and analytics process – from setting KPIs, to executing the analysis, to ultimately delivering insights. They work across teams, departments and disparate systems and tools to bring together the right data to support data-driven marketing decisions and uncover new areas of opportunity. This role will also oversee the company’s SEO efforts. Analysts support a wide range of measurement activities on a daily basis such as: A/B testing, building dashboards in tools like Adobe Analytics, PowerBI or Tableau, and conducting analysis. They possess the hard skills in data and analytics, but also know how to deliver compelling and effective presentations that communicate insights and actionable recommendations.

Responsibilities:

JOB DUTIES
  • Collaborate with business stakeholders to understand goals, objectives and establish KPIs
  • Support product releases and campaign measurement by developing reports that monitor behavior and performance, and delivering analysis through actionable insights
  • Analyze data across multiple marketing channels such as SEO, Website, Email, App, Social, Paid Media, Direct Mail, etc, applying the right analytical techniques where appropriate
  • Identify data discrepancies and collaborate with Integrations or Development teams for support
  • Lead GMF’s Search Engine Optimization (SEO) strategy and platform
  • Support experimentation and testing (A/B, multivariate, etc)
  • Perform other duties as assigned
  • Conform with all company policies and procedures

REPORTING RELATIONSHIP

Web Analytics Reporting Manager

Qualifications:

Knowledge
  • Ability to communicate story behind the numbers with legibility and clarity
  • Strong knowledge of current Digital Search approaches, with strong understanding of SEO
  • Familiarity with industry SEO tools such as MOZ, SEMRush and/or Google Search Console
  • Strong familiarity with Web Analytics tools, with past hands-on experience with either Adobe or Google Analytics
  • Experience with industry tools for dashboarding and analysis such as PowerBI and/or Tableau and Excel
  • Knowledge of methodologies, theory/practice and tools used in testing and experimentation
  • Strong understanding of the typical KPIs used in digital marketing, and the tools used for analyzing and sharing data with stakeholders
Skills
  • Ability to conduct data analysis and leverage data and analytics to solve problems and answer questions
  • Critical thinking skills – capable of understanding how measurement connects to business goals and objectives
  • Passion for diving into data to uncover key insights into performance
  • Ability to manage and maintain multiple projects simultaneously
  • Ability to understand and explain complex issues to different experience levels
  • Strong written and verbal presentation skills
  • Exceptional data and analysis skills
  • Ability to gather feedback/input and gain consensus among disparate teams and departments
Education
  • Bachelor’s Degree in Marketing, Economics, Business Administration, Statistics, or other quantitative discipline; or equivalent work experience required
  • Master’s Degree in a quantitative discipline preferred
Experience
  • 3-5 years of total relevant experience required
  • 2-3 years experience in Digital Search required
  • 2-3 years experience in Web Analytics required
  • 2-3 years experience in Adobe Analytics preferred
Working Conditions
  • Normal office environment
  • Subject to stressful situations
  • Flexible schedule with possibility of working long hours including weekends/holidays, occasional overtime or split shifts may be required
  • Limited travel may be required to support business needs
  • Strong focus on providing quality service to internal and external customers
Job Overview
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