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Job details


From $48,400 a year

Job Type



  • Marketing: 3 years (Preferred)
  • US work authorization (Preferred)

Full Job Description

About the role:

The Digital Marketing Analyst will be responsible for the execution of digital marketing strategy for BSI business divisions and regions in the Americas. The scope of digital marketing includes, but is not limited to, websites, social media, SEM, marketing automation and online advertising. This individual must take a holistic view in executing a strategy that is applicable to other BSI countries, at a minimum Mexico, Canada, US, Brazil.

Digital Marketing Analyst Responsibilities:

  • Create campaigns, folders, redirects and landing pages in Pardot
  • Develop and execute global B2B digital content and marketing strategy that drives brand recognition, promotes compelling messaging, and results in increased customer activity and leads
  • Event management – Secure contracts, track expenses, and effectively manage tactics, such as shipping, rentals, and more, related to national trade shows and BSI Hosted events
  • Manage communications with attending team, vendors, and association partners
  • Analyze, report, and act on web and social media feedback and metrics, taking corrective action or making improvements when performance issues arise
  • Work to increase collaboration and communication between the business development/sales teams and marketing. This will include managing on-going communications around current marketing efforts and maintain a repository of collateral and campaign support pieces
  • Manage all tactics and full execution for BSI Consulting webinars including creating the webinar meeting, landing page, and custom links for each webinar, communicate and manage the presenters prior to the webinar, and manage the leads and feedback following the event

To be successful in the role you should possess the following:

  • Bachelor’s Degree in Marketing, Business, English/Journalism, or Computer Science
  • Minimum of seven years of experience in a similar position
  • 3-4 years of experience in a marketing function
  • ​Specific experience with B2B Digital Marketing and Web Management and Design
  • Proficiency in Adobe CS / Photoshop, Episerver, WordPress Pardot, Salesforce, Microsoft Word, Outlook, and Excel
  • SEO, SEM, and web analytics
  • Management Systems, Standards, Training, Supply Chain and/or Software Sales preferred

What we offer:

BSI offers a competitive salary, group-sponsored health and dental, short-term and long-term disability, a company-matched 401k plan, company paid life insurance, 11 paid holidays and 4 weeks paid time off.

Job Type: Full-time

Pay: From $48,400.00 per year


  • Monday to Friday


  • Marketing: 3 years (Preferred)

Work Location: Remote

Tagged as: social media, software, strategy, WEB, wordpress

Job Overview
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