Digital Analyst – Davis South Barnette & Patrick – Remote

Indeed’s salary guide

• Not provided by employer
• $53.7K – $68.1K a year is Indeed’s estimated salary for this role in Remote.

Duties of the Digital Analyst:

• Devise strategies to drive relevant consumers to websites and social media platforms.
• Develop manage and report on digital marketing campaigns across the following platforms:

• Display
• Google (Search, Display and YouTube)
• Social Ad Platforms

• Facebook/Instagram
• LinkedIn
• SnapChat
• TikTok
• LinkedIn

• Track conversion rates and make improvements to campaigns throughout campaign lifespan.
• Manage paid search & SEO campaigns.
• Develop and manage online brand and product campaigns to raise brand awareness, promote conversions or drive revenue.
• Improve the usability, design, content and conversion rates of client websites by working with web developers and designers.
• Plan and control budget of digital marketing campaigns
• Evaluate customer research, market conditions & competitor data to then form feasible campaign solutions from that data
• Continue to keep abreast of new digital/social technology/tools/platforms best practices and successful strategies
• Assist with content marketing creation and distribution
• Set up and manage Google Analytics and Google Tag Manager environments on behalf of clients
• Make meaningful inferences from campaign metrics on monthly client reporting
• Manage reporting data connectors within Google Data Studio reporting dashboards
• Set up and manage online listings via our online reputation management platform
• Maintain relationships with vendors regarding SEO, SEM and other campaign platforms, when such activities are not managed directly in-house

Requirements:

• Bachelor degree in Marketing/Business or higher;
• Experience managing PPC, SEO and other digital organic and paid campaigns;
• Strong understanding of current online marketing concepts, strategy and best practices;
• Experience with digital display, search, social media and e-mail campaigns;
• Experience working in a team-oriented, collaborative environment;
• Experience in understanding, analyzing, and meeting business goals
• Previous experience in a similar digital marketing role
• Efficient time management
• Strong attention to detail;
• Excellent verbal, written communication, and presentation skills
• Ability to multi-task and possess strong time management and organizational skills;
• Ability to effectively prioritize and execute tasks in a fast-paced environment;
• Comfort with semi-regular direct contact with clients, on as-needed and reporting basis

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Experience:

• Digital marketing: 3 years (Required)
• Google AdWords: 3 years (Required)
• Microsoft Excel: 3 years (Required)
• Google Ad Manager: 3 years (Preferred)
• Facebook Advertising: 3 years (Preferred)

Work Location: Remote