Job details
Job Type
Full-time

Full Job Description

 

733 Struck St, Madison, WI 53711, USA
Employees can work remotely
Full-time

Company Description

While this position is full-time remote, we’re looking for candidates that live in the U.S. This is to facilitate communication and coordination with internal teams and clients.

The Digital Ring isn’t your average marketing agency. We’re an award-winning crew of business-minded strategists, creatives, and developers. We work with clients big and small — across a wide range of industries — offering web design & development, SEO, content marketing & copywriting, branding, paid digital advertising, and more.

When we partner with a client, we become a seamless extension of their team. We get to know their company and their customer via an in-depth Discovery phase before creating and executing a carefully considered strategy to deliver a beautiful website or tailored marketing plan designed to help them reach their business goals.

While we’ve been in business for 6+ years, we still embody a “startup” mentality: we outwork the competition, we think outside the box, and we push the envelope. And all the while — we manage to have just a little bit of fun.


Job Description

Who’s the Captain of Your Team?…

In this position, you will report to the VP of Accounts.

Why This Job Matters!

Account Executives are the main point of contact and primary strategists for many of our larger and more complex clients. They’re responsible for leading clients through each phase of an approach we call the “Ringaround” (Discovery – Planning – Implementation – Optimization), as well as coordinating internal teams to accomplish each phase’s many initiatives.

While they spearhead each phase of our Ringaround process, our Account Executives’ main lift comes in the Discovery and strategic Planning phase, where they pinpoint the channels, tactics, and technology needed to drive our clients’ organizations forward. They then package their learnings, recommendations, and plan of attack into a tight, goal-oriented, full-funnel strategic plan, which they present to the client.

Account Executives at The Digital Ring see the big picture — always keeping our clients’ broader business goals in mind and creating marketing strategy to further those goals. They’re also responsible for tracking the profitability of each client and making recommendations to TDR leadership to expand/grow existing partnerships.

What This Job Entails…

  • Support and enable healthy client partnerships by continuously assessing and actively developing the relationship.
  • Build client trust and confidence by fostering two-way communication, presenting and communicating in a compelling manner, and continuously providing consultative, business-minded recommendations.
  • Ensure clients feel the value of TDR’s services by driving strategy and communicating results through the Ringaround process:
    • Conduct
      Diagnostics and Assessments for Clients by spearheading the strategic direction and leading the AC and specialty teams to support with execution.
    • Develop and present compelling, results-oriented
      Strategic Marketing Plans by spearheading the strategic direction and leading the AC and specialty teams to support with execution.
    • Lead and collaborate with the AC and specialty teams to brainstorm and develop
      creative campaign concepts, customer journey maps, and campaign plans.
    • Lead the AC and specialty teams to develop business-minded, holistic, and data-driven
      strategies and tactics that will help our clients reach their business goals.
    • Gather data, share insights, and apply optimizations in order to ensure we set and meet appropriate
      quarterly KPIs and Profitability metrics.
  • Ensure all projects meet deadlines and quality standards by setting clear expectations for every project, holding yourself and your client team accountable, and providing and requiring these details when taking on a new project/account.
  • Lead efforts to quickly and effectively resolve issues for our clients and our business. This includes everything from quality and performance issues to identifying or improving processes and guidelines.
  • Ensure all tasks are completed on time, at a high quality, and within budget by creating and managing projects and tasks within Wrike and by leading and collaborating with the AC and specialty teams.
  • Enable clear communication with the client by prepping for, taking command of, and facilitating efficient and effective client meetings.
  • Enable clear communication with internal stakeholders by prepping for and leading internal sprint meetings.
  • Ensure client recommendations are data-driven and business-minded by working with the AC to gather relevant research and data.
  • Mentor, nurture, develop, and manage ACs by providing thoughtful regular feedback, helping them set and work toward individual goals, and engaging them in opportunities for growth by allowing them to own tactical work and contribute to strategic work.
  • Identify opportunities for improvement and mark progress toward business goals by reporting on and analyzing monthly/quarterly/campaign/annual data.
  • Support TDR profitability goals by creating accurate project estimates and SOWs with support from the VP. Allocate client hours/resources and manage hourly burn to guarantee a profitable client partnership
  • Guarantee accurate billing by prepping for monthly billing reviews with the VP and Director of Operations.
  • Help TDR generate new ideas and strategies for our clients by researching and sharing the latest trends with others within the organization and by innovating and improving internal processes.

Qualifications
  • Completed a degree in Business, Marketing, Communications or a similar field of learning or commensurate experience
  • At least 4 years of experience in a strategic marketing position
  • A complete understanding of Agency/client relationships.
  • Excellent strategic thinking skills – able to craft marketing strategy independently or with limited oversight.
  • Excellent problem-solving skills – able to react quickly to new or complex client requests.
  • Exceptional communication skills – able to speak and write clearly and succinctly.
  • Excellent presentation skills – able to confidently and persuasively sell work and ideas.
  • Excellent interpersonal skills able to be personable and able to develop and maintain great working relationships with clients and internal team members alike.
  • Excellent prioritization and organizational skills in order to juggle competing demands.
  • Resilience and positivity — even in difficult situations (attitude is everything here at TDR).
  • The ability to meet project deadlines and budgets (requires a proactiveness in seeking client feedback and approvals).
  • The ability to work in a fast growing industry with unknown technology advances around every corner.
  • The attributes of invention, imagination and originality.

Additional Information

The Legal Stuff…

Job Classification: Salaried, exempt

Work Environment: Full-time remote

Equal Opportunity Employer: The Digital Ring is proud to be an equal opportunity employer. We consider candidates regardless of age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and any other consideration covered by federal, state and local laws.

 

Tagged as: SEO, strategy, WEB

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