What Is Technical SEO?
Technical SEO is the process of optimizing your website and server to make it easier for search engine spiders to crawl and index your site, which in turn can help improve organic rankings.
Why Technical SEO Is Important?
Technical SEO is important because it helps ensure that your website is accessible to both search engines and your target audience. If your site is not properly optimized, it can be difficult for people to find it in the search results, which can lead to less traffic and conversions.
Important Components Of Technical SEO Are:
Fast Loading Speeds
As an SEO Technical Specialist, you will want to check and improve the loading speed of your website as this is a key factor in keeping visitors on your site.
A slow-loading website can result in lost traffic and conversions as people will simply click away to find a faster site. There are a number of ways to improve loading speeds, such as optimizing images and using caching.
Optimizing Crawlability
Crawlability refers to how easy it is for search engine spiders to crawl and index your website. If your site is not properly optimized, it can be difficult for spiders to find and index all of your pages, which can lead to lower rankings.
Minimizing Dead Links
As an SEO Technical Specialist, you will want to regularly check for and fix any dead links on your website. Dead links are links that lead to pages that no longer exist, and they can be detrimental to your site’s performance. Not only do they make it difficult for users to navigate your site, but they can also lead to lower rankings as search engines view them as a sign of a poorly maintained website.
Maintaining Security
As an SEO Technical Specialist, you will want to ensure that your website is secure from any potential threats. This can be done by keeping your software up to date and using a secure server. By keeping your website secure, you can help protect both your site and your users’ information.